Management: The Basics
| 商家名称 |
信用等级 |
购买信息 |
订购本书 |
|
|
 |
Management: The Basics |
 |
|
|
Management: The Basics |
|
基本信息·出版社：Routledge
·页码：224 页
·出版日期：2004年05月
·ISBN：0415320186
·International Standard Book Number：0415320186
·条形码：9780415320184
·EAN：9780415320184
·版本：1
·装帧：平装
·正文语种：英语
·丛书名：Basics
·外文书名：管理：基础
内容简介 在线阅读本书
Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management.
作者简介 Morgen Witzel is Honorary Senior Fellow at the School of Business and Economics, University of Exeter, and editor in chief of Corporate Finance Review. He has lectured and written on many topics in business and management, including business in China, virtual organizations and management history. He has written nine books and over 300 articles and essays for journals including the Financial Times, The Smart Manager and European Business Forum. His works include the Biographical Dictionary of Management (Thoemmes Press, 2001), Builders and Dreamers: The Making and Meaning of Management (FT-Prentice Hall, 2001), Managing in Virtual Organizations (Thomson Learning, 2003) and Singular and Different: Business in China, Past, Present andFuture (Palgrave Macmillan 2004).
目录 1. Introduction 2. Strategy 3. Organization 4. Human Resources 5. Marketing 6. Production 7. Finance 8. Knowledge 9. Culture 10. The Manager
……
