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Yes!: 50 Secrets from the Science of Persuasion |  |
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Yes!: 50 Secrets from the Science of Persuasion | |
Yes! is full of practical tips based on recent academic research that shows
how the psychology of persuasion can provide valuable insights for anyone
interested in improving their ability to persuade others - whether in the
workplace, at home or even on the internet.
It combines the counter-intuition of Freakonomics with the popularising of
Does Anything Eats Wasps? For each mini-chapter contains a mystery which is
solved in a way that provides food for thought for anyone looking to be
more persuasive, and for anyone interested in how the world works.
媒体推荐 Matthew Taylor, Chief Executive, RSA
In a world where persuasion is a more and more important part of what governments and organisations have to do, this book is invaluable.
Daniel Finkelstein, The Times
"The ideas in this book changed my way of looking at the world. This thinking is the real deal. Want to be in on the next big idea? Don't miss out."
Octavius Black, Management Today
"You should read this book. You should read it because you'll enjoy it; because it's perfectly pitched for smart businesspeople; because it's easy to dip into while waiting for a colleague or a plane; and because if you don't someone else is going to get one over on you."
The Times
"YES! is the Freakonomics of social psychology. It's a handbook to the world."
Tim Harford, author of The Undercover Economist
"Surprising, provocative, fun."
Guardian
"Are there any nice little books I could buy as a present that wouldn't insult the recipient's intelligence? Yes. Or rather Yes!. It will help you understand why you're buying Christmas presents when you don't want to and when the people you're buying them for don't want you to either."
Jon Ashworth, The Business
"Fascinating, really."
