All You Need is a Good Idea!: How to Create Marketing Messages that Actually Get

商家名称	信用等级	购买信息	订购本书
		All You Need is a Good Idea!: How to Create Marketing Messages that Actually Get
		All You Need is a Good Idea!: How to Create Marketing Messages that Actually Get

基本信息·出版社：John Wiley & Sons
·页码：272 页
·出版日期：2008年05月
·ISBN：0470237910
·条形码：9780470237915
·装帧：精装
·正文语种：英语
·外文书名：你需要的就是好主意！: 如何创建能获得实际效果的市场营销消息之能力

内容简介 在线阅读本书

In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for your business. Perfect for entrepreneurs and small business owners?or operators of any size business, for that matter?this valuable marketing resource will help any business stand out in the marketplace, build bigger market share, gain publicity, and scare the pants off the competition. This book is the perfect guide to creating truly powerful marketing messages.
作者简介

Jay H. Heyman is cofounder, President, and Creative Director of Porte Advertising, an advertising agency in New York City. He is a past recipient of Clio and ANDY Awards, and his commercials are in The Paley Center for Media (formerly the Museum of Television and Radio) in New York. For more information, please visit www.allyouneedisagoodidea.typepad.com.

专业书评

Praise for All You Need is a Good Idea!

"I had the privilege of working with Jay Heyman for many years, and I can honestly say that he's one of the brightest, most talented admen around. Anyone working in advertising should buy Jay's fantastic new book. It's chock-full of illuminating case histories and real-world advice on how to hone and unleash the creative voice from within. Written with clarity and wit, All You Need Is a Good Idea! is one great idea, indeed."
—O. Burtch Drake, President and CEO, American Association of Advertising Agencies (1994–2008)

"What marketers need most these days is a good idea that actually works! Jay Heyman has written a guide to creating these ideas, and put it all down in a wonderfully clear and creative book that should be part of every successful marketer's how-to library!"
—Robert Passikoff, Ph.D., founder and President, Brand Keys, Inc.

"A fun, easy-to-read how-to with practical advice for small businesses struggling to develop good marketing ideas. Heyman's voice is conversational, inspirational, and wry at just the right times. His message is always encouraging—you can do it!—and his book will show you how."
—Regina Kahney, CEO, Marketorial.com, Web site Design & Marketing

"Jay Heyman has written a great book that all entrepreneurs can benefit from. The experience Jay offers readers will guide them in creating the marketing ideas that will better position their company's products and services against their competitors. I will be recommending this book to all my clients."
—Monte Rosenthal, Vice President, JPMorgan Chase Small Business Banking

"Who needs a good idea? Anyone who plans to get ahead in business. Jay's engaging style helps take the fear out of the creative process, and ensures that whatever you create is on target strategically. His style and 'no big words' philosophy makes for an easy read of some very essential marketing principles."
—Peter Friedfeld, Executive Vice President, ClearVision Optical

"All You Need Is a Good Idea! is an excellent guide to both creating good ideas and how to use them to promote your business or service. I am making it required reading for all of my clients."
—Jim Fell, Principal, ENCOMPASS Strategy + Development

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