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Business of Sport Management |  |
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Business of Sport Management | |
The scale and importance of the lucrative sport industry demands quality business professionals. This ground-breaking new book equips the manager and future manager of sport organisations with the tools they need to deliver. The Business of Sport Management is ideal for students of sports management on programmes of leisure studies, sports studies and business studies. Written and contributed to by leading academics and practitioners in UK, Europe and Australia it is also of great interest to practitioners working in sport businesses.
Blending both theory and practice The Business of Sports Management looks at the distinctive context of sport organisations. It then looks at management theories and practice within the functional areas such as finance, human resource management and marketing. Finally it considers contemporary issues of importance such as sponsorship and endorsement, risk management and the media. Set in an international environment the authors have been careful to choose stimulating examples from a wide variety of sports.
John Beech is the Head of Leisure, Sport and Tourism Management at Coventry Business School where he teaches on the MBA Sport Management and BA Sport Management programmes. His research interests are in the areas of internet sports marketing and sports business history.
Simon Chadwick lectures in Marketing at Leeds University Business School, where he is also a member of the Sport Management Research Group. He has published extensively in the areas of sport marketing and commercial strategy in sport, and has recently worked with the Institute of Football Management and Administration, the Premier League, English professional football clubs, and leading football shirt sponsors.
"Eureka! A long overdue sports management publication which covers a wide range of issues and resists filling its pages with case studies from American sports that have little or no bearing outside the US."
"An impressive group of academics have produced one of the best sports management books so far. The book goes into great detail in a number of areas and is interspersed with humour to make otherwise dull subjects more entertaining. Readers are also challenged to give their interpretation of events."
Reviewer: Peter Miller, Soccer Consultant
Read what the experts have said about this book at:
http://www.im-reports.com/SM/IJSM/?type=current in the July edition of the International Journal of Sport Marketing and Sponsorship (Volumbe 6 number 1)
