Clean Car Wars: How Honda and Toyota are Winning the Battle of the Eco-Friendly

商家名称	信用等级	购买信息	订购本书
		Clean Car Wars: How Honda and Toyota are Winning the Battle of the Eco-Friendly
		Clean Car Wars: How Honda and Toyota are Winning the Battle of the Eco-Friendly

基本信息·出版社：Wiley
·页码：200 页
·出版日期：2008年05月
·ISBN：0470823291
·条形码：9780470823293
·装帧：精装
·正文语种：英语
·外文书名：清洁型轿车之战: 本田与丰田如何赢得环境友好型汽车之战

内容简介 As American automakers lose market share, Honda and Toyota are soaring on the backs of their high-quality low-emissions vehicles. The increasing trend toward clean car technology means those companies that can build the best low-emission car will have the best chance of long-term success and survival. Clean Car Wars presents a revealing look at the Japanese auto industry and how its two biggest automakers are battling each other, and the world, for supremacy of this vital emerging market.
作者简介 Yozo Hasegawa was born in 1943. After graduating from Keio University’s economics department in 1967, he joined Nikkei Inc. as a journalist in the
business and foreign-news departments, and was posted as a foreign correspondent and bureau chief in Warsaw and Vienna between 1982 and 1985. He returned to Japan as senior staff writer until his retirement in
2007. During his many years as a business journalist covering primarily the automotive industry, he has met frequently with global management luminaries such as GM CEO Richard Wagoner, Nissan Renault CEO Carlos Ghosn, Honda President, Takeo Fukui, Toyota Presidents Fujio Cho and Katsuaki Watanabe, and former GE CEO Jack Welch. Hasegawa is now a full-time
lecturer at Teikyo University and adjunct professor at Gakushuin University in Tokyo, and is also a regular commentator on television and radio.

Tony Kimm is a freelance translator, writer and movie subtitler who makes his home in Tokyo, Japan. He has worked for a major Japanese publishing company and has translated articles and publications for the Nihon Keizai
Shimbun, the Asahi Shimbun and various Japanese government agencies.
Tony, a Minneapolis native, graduated from the University of California,
Berkeley.
专业书评 The need to reduce CO2 emissions and promote efficient energy use has increasingly grown into a sensitive and pressing issue that demands immediate attention. Invariably, the automotive industry finds itself at the center of this challenge. Yozo Hasegawa transports us to the front lines of the auto industry’s
race to develop zero emission cars that will surely determine their future survival, if not contribute to that of the planet overall. Clean Car Wars stands as a compelling and informative reference to learn about not only how Japanese auto makers, Toyota and Honda, have set the bar early with their hybrid cars, but also how their engineers and managers are looking to redefine their company mandates to survive in a world threatened by global warming and the depletion of fossil fuels.

Hiroshi Komiyama
President
Tokyo University

Yozo Hasegawa’s Clean Car Wars illustrates how a mounting global consensus toward the realities of global warming and changing consumer demands are increasingly pulling the automotive industry away from its long-time dependence on oil. It provides a wealth of information about the various green technology initiatives that are leading us toward a greener automotive future, from plug-in hybrids to advanced diesel engines from both an engineering and managerial standpoint. Under his central message that whoever proves capable of leading the world in environmental technology will lead the industry as a whole, Mr. Hasegawa offers a bold picture of the auto industry in the near future and underscores the increasingly self-evident axiom that those companies most committed to global environmental preservation in the 21st century will stand the greatest chance of survival.

Yuriko Koike
Member of the House of Representatives
Former Minister of the Environment
Former Minister of Defense
Government of Japan

Leading Japanese manufacturers have indeed seen this as an opportunity to move ahead of competition—to become global leaders. This is what this book is about: detailed stories of how leading Japanese producers came up with winning solutions regarding the clean car war. The book offers rare insights into
how Japanese companies function when it comes to succeeding with such fundamental innovations.

Peter Lorange
President
IMD

This book [Clean Car Wars] takes us to the starting line of the race, giving us a play-by-play of what auto companies are leading and why.

Asahi Shimbun

Yozo Hasegawa’s book [Clean Car Wars] provides a down-to-earth and human glimpse into where each major auto maker stands in the competition to develop eco-friendly automobiles of the future.

Yomiuri Evening Newspaper

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