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Beat The System: 11 Secrets to Building an Entrepreneurial Culture in a Bureaucr

2011-10-10 
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Beat The System: 11 Secrets to Building an Entrepreneurial Culture in a Bureaucr 去商家看看

 Beat The System: 11 Secrets to Building an Entrepreneurial Culture in a Bureaucratic World


基本信息·出版社:Wiley
·页码:256 页
·出版日期:2007年10月
·ISBN:0470175494
·条形码:9780470175491
·装帧:精装
·正文语种:英语
·外文书名:击败体制: 如何在官僚的世界里建立企业文化

内容简介 在线阅读本书

Smart guidelines for building flexible, innovative companies

Beat the System is a follow-up to Robert MacDonald's controversial but successful first book, Cheat to Win. Packed with proven, real-life advice, Beat the System shows readers how to deal with the bureaucracy that can smother the creativity and entrepreneurship essential to long-range business success. Beat the System teaches readers how to beat the bureaucratic system by building entrepreneurial cultures in their businesses, their departments, or even their individual jobs. MacDonald skillfully describes how business cultures develop, how bureaucratic procedures and processes seep into them, and how to build an entrepreneurial culture even as we live in a bureaucratic world. At the heart of his system are practical steps that create a sense of ownership among employees, invites their participation, creates a common mission, fosters an entrepreneurial atmosphere, and shares the rewards with all.

Robert W. MacDonald (Wayzata, MN) is a true visionary in the financial services industry who rose from a door-to-door insurance salesman to the CEO of Allianz Life of North America. He was also the founder, CEO, and chairman of LifeUSA.
作者简介

Robert W. MacDonald is a true visionary and business contrarian who rose from a door-to-door insurance salesman to the very pinnacle of the corporate world. He was the founder, CEO, and chairman of LifeUSA, a life insurance company which was formed in 1987 and sold to Allianz SE for $500 million. He retired as chairman and CEO of Allianz North America. He is also the author of Cheat to Win: The Honest Way to Break All the Dishonest Rules in Business.

For more information, please visit www.cheattowin.net.
专业书评

Praise for

Beat The System

"The equivalent of an MBA all in one great book! MacDonald's entrepreneurship provides intellectual energy to transform dreams into reality."
—Ken Dahlberg, entrepreneur extraordinaire and decorated World War II Flying Ace, founder, Dahlberg Hearing, Miracle Ear, and Carefree Capital, Inc.

"This is a gloves-off call to action, from America's most authoritative expert on the idea and action known as entrepreneurship. MacDonald not only knows what to do, he coaches and exhorts you to do it, and do it well!"
—John Klymshyn, bestselling author of The Ultimate Sales Managers' Guide and How to Sell Without Being a Jerk!

"MacDonald gives his readers permission to beat the system and then identifies what it takes to create that entrepreneurial culture, honestly, through creativity and innovation. His practical approach provides guidance for anyone looking to reinvent themselves."
—Sally J. Smith, Chief Executive Officer, Buffalo Wild Wings, Inc.

"If you've ever dreamed of owning your own business, or just breaking away from the corporate drones that surround you, MacDonald gives you the perfect road map. His eleven secrets come from his own experience as a successful entrepreneur in a bureaucratic world, so you know they work. A great read!"
—Warren Greshes, author of The Best Damn Sales Book Ever

"In America we are constantly bombarded by messages that say: This is the land of opportunity! Go for it! Live your dreams! And yet the system is designed to take the wind out of our sails and keep us stuck exactly where we are. In his terrific new book, MacDonald reveals how to take your job or your business exactly where you want it to go. If you ever feel like the system is keeping you down—buy this book and read it now!"
—Joe Calloway, author of Work Like You're Showing Off!

"Caution: Using the lessons from this book will turn your slow, unresponsive company into a nimble, focused, and ferocious competitor. MacDonald provides a hands-on guide for building a culture that delivers results year in and year out."
—Randy G. Pennington, author of Results Rule!

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