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Economics For Business: Competition, Macro-stability & Globalisation |  |
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Economics For Business: Competition, Macro-stability & Globalisation | |
The selective, thematic, policy oriented approach of Economics for Business, combined with its strong emphasis on market structures, monetary policy and interest rates, business fluctuations and globalisation, makes it especially suitable for MBA and other executive programmes, as well as for post-experience conversion courses.
Economics for Business
focuses on three essential branches of modern economics: competition and the market system; macroeconomics and the economics of openness and globalisation, including the analysis of international trade, foreign investment and exchange rates. The book has a very strong business focus and has been used in the UK on many MBA courses as well as short, often one semester post experience executive courses. It has also proved popular for undergraduate business economics courses.
The book examines economics from a business perspective and is selective in its coverage, focusing on setting out the big picture and including topics on the basis that they throw light on issues relevant to business. It has a strong policy perspective. Economic issues are analysed in a policy context, which helps students see the relevance of economics to business decisions. The book adopts a modern approach to macroeconomics, as appropriate for business students, and pays special attention to globalisation, trade liberalisation, economic integration and exchange rates.
