Managerial Economics with InfoTrac College Edition
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Managerial Economics with InfoTrac College Edition |
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基本信息·出版社：South-Western College Pub
·页码：792 页
·出版日期：2002年06月
·ISBN：0324183305
·International Standard Book Number：0324183305
·条形码：9780324183306
·EAN：9780324183306
·版本：10
·装帧：精装
·正文语种：英语
内容简介 The tenth edition of this market-leading text continues its tradition of providing a solid foundation of economic understanding for use in managerial decision making. It offers a practical treatment of economic theory and analysis in an intutive, calculus-based format. Its focus is on presenting those aspects of economic theory and analysis that are most relevant to students of business administration, and a wide variety of examples and simple numerical problems are used to illustrate the application of managerial economics to a vast assortment of practical situations. The nature of the decision process and the role that economic analysis plays in that process are emphasized throughout. This major revision is designed to maximize accessibility for a student audience with little or no background in economics, and no previous training in calculus.
作者简介 Mark Hirschey, Ph.D. (University of Wisconsin-Madison), is Professor and Stockton Research Fellow in the School of Business at the University of Kansas, where he teaches undergraduate and graduate courses in managerial economics and finance. Professor Hirschey is president of the Association of Financial Economists and member of several professional organizations. He has published articles in the American Economic Review, Journal of Accounting Research, Journal of Business, Journal of Business and Economic Statistics, Journal of Finance, Journal of Financial Economics, Journal of Industrial Economics, Review of Economics and Statistics, and other leading academic journals. He is editor of Advances in Financial Economics, and past editor of Managerial and Decision Economics.
目录 PART I: OVERVIEW OF MANAGERIAL ECONOMICS 1. The Nature and Scope of Managerial Economics 2. Economic Optimization 3. Demand and Supply PART II: DEMAND ANALYSIS 4. Demand Analysis 5. Demand Estimation 6. Forecasting PART III: PRODUCTIONS AND COST ANALYSIS 7. Production Analysis and Compensation Policy 8. Cost Analysis and Estimation 9. Linear Programming PART IV: MARKET STRUCTURE ANALYSIS AND ESTIMATION 10. Perfect Competition and Monopoly 11. Monopolistic Competition and Oligolopy 12. Pricing Practices PART V: LONG-TERM INVESTMENT DECISIONS 13. Government Regulation of the Market Economy 14. Risk Analysis 15. Capital Budgeting PART VI: SUMMARY 16. Organization Structure and Corporation Governance 17. Public Management
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