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Innovation to the Core: A Blueprint for Transforming the Way Your Company Innova |
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Innovation to the Core: A Blueprint for Transforming the Way Your Company Innova |
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基本信息·出版社：Harvard Business School Press
·页码：320 页
·出版日期：2008年03月
·ISBN：1422102513
·International Standard Book Number：1422102513
·条形码：9781422102510
·EAN：9781422102510
·装帧：精装
·正文语种：英语
内容简介 在线阅读本书
If you're like most business leaders, innovation now tops your corporate agenda. But despite all the talk and excitement about the importance of innovation, managers have so far found scant help for innovating in a systematic way that fuels consistent growth and sustained success.
In Innovation to the Core, Strategos CEO Peter Skarzynski and business strategist Rowan Gibson change all that. They share the accumulated wisdom from Strategos--the consulting firm Skarzynski co-founded with Gary Hamel that helps clients instill innovation into their very core. Drawing on a wealth of stories and examples, the book shows how companies of every stripe have overcome the barriers to successful, profitable innovation. You'll find parts devoted to crucial topics--such as how to organize the discovery process, generate strategic insights, enlarge your innovation pipeline, and maximize your return on innovation. Frequent hands-on tools--frameworks, checklists, probing questions--help you put the book's ideas into action.
Crafted in close coordination with Gary Hamel--the man who Fortune magazine has called "the world's leading expert on business strategy"--Innovation to the Core is the definitive fieldbook for making innovation a core competence in your organization.
Click here to watch a trailer for Innovation to the Core: innovationtothecore.com/thebook/index.cfm?target=watchtheintro
"At last, a book that tells us what innovation really is and how we can embed it into the DNA of our companies. A splendid guidebook with terrific examples."
-John Naisbitt, author, Megatrends and Mindset!
"Until now, innovation has been a religion without a bible. Innovation to the Core aptly fills the void."
- Al Ries, coauthor, The Origin of Brands
"Innovation to the Core is what so many books about innovation have failed to be--a prescriptive 'how-to' that enables managers and executives to really understand what it takes to make innovation a core competency of their companies. The detailed examples ensure that readers relate the theory to the business realities."
-Kelly Duffin-Maxwell, Senior Vice President, Breakthrough Innovation, Kraft Foods, Inc.
作者简介 Peter Skarzynski is CEO and founding Director of Strategos, a consulting firm he co-founded with Gary Hamel. Rowan Gibson is a global business strategist and editor of the international bestseller Rethinking the Future: Rethinking Business, Principles, Competition, Control & Complexity, Leadership, Markets and the World.
媒体推荐 "...the 'innovation movement' is gathering momentum... three critical preconditions [are] needed to foster innovation, including creating time and space in people's lives for reflection, ideation and experimentation. --IndustryWeek, May 1, 2008
...the 'innovation movement' is gathering momentum... three critical preconditions [are] needed to foster innovation, including creating time and space in people's lives for reflection, ideation and experimentation. --IndustryWeek, May 1, 2008
Instead of simply encouraging workers to be creative, give them tools to stretch their thinking and develop new perspectives,...Make innovation an all-the-time, everywhere process. --CNNMoney.com, April 16, 2008
The good news is that innovation isn't purely a function of brain wattage and fat research budgets...Innovation lurks within myriad nooks and crannies of any company--from the receptionist to the head of information technology. --Forbes.com, April 2, 2008
Instead of simply encouraging workers to be creative, give them tools to stretch their thinking and develop new perspectives,...Make innovation an all-the-time, everywhere process. --CNNMoney.com, April 16, 2008
