The One Page Business Plan: The Fastest, Easiest Way to Write a Business Plan
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The One Page Business Plan: The Fastest, Easiest Way to Write a Business Plan |
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The One Page Business Plan: The Fastest, Easiest Way to Write a Business Plan |
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基本信息·出版社：John Wiley & Sons
·页码：128 页
·出版日期：2009年10月
·ISBN：1906465312
·International Standard Book Number：1906465312
·条形码：9781906465315
·EAN：9781906465315
·版本：New
·装帧：平装
·正文语种：英语
内容简介 Business planning has finally been simplified to One Page! Bankers require them. Business educators advocate them. Consultants make their living writing them. And venture capitalists won't give you the time of day without one...but most entrepreneurs or small business owners can't or won't write a business plan; it's just too difficult. "The One Page Business Plan" is designed to act as a catalyst for ideas. It's a powerful tool for building and managing a business. Entrepreneurs like to think and move fast and the concept of a traditional business plan may be out of the question. This is an innovative, fresh approach to business planning which is short, concise and delivers your plan quickly and effectively. This title features a CD that contains: sample business plans; powerful sales calculators; one page budget worksheet; sales budgeting system; one page performance scorecards; and, bonus tools.Some reviews: Tim Clauss, Co-Author of "Chicken Soup for the Soul at Work": 'The "One Page Business Plan" is an easy-to-use process that helps you capture your vision and translate it into concrete results. Jim has truly streamlined a tiresome, complicated chore. With a return to simple values, simple truths, planning can be fun and creative. A little chicken soup for busy minds and tired souls!'. Paul and Sarah Edwards, The Self Employment Experts, Authors of "Working from Home, Getting Business to Come to You and Secrets of Self Employment": 'Writing a business plan is something every business guru advises but few actually do. Jim Horan's book helps the reluctant change good intentions into a plan'.
目录 Author's Note. How to Use This Book. How to Use the CD. 1 Introduction. The One Page Business Plan(r). Uses of the One Page Business Plan(r). The Power and Magic of Writing. Modelling the New Idea. Why the One Page Business Plan(r) Works. Building a Business Is a Journey. 2 The Vision Statement. Brainstorm Exercise: Creating the Company You Want. Interview Exercise. Focus Exercise: Crafting Your Vision Statement. Examples of Vision Statements that Work. Feedback Exercise. Summarise. 3 The Mission Statement. Brainstorm Exercise: What's in it for the customer and you? Interview Exercise. Focus Exercise: Crafting Your Mission Statement. Examples of Mission Statements. Feedback Exercise. Summarise. The One Page Business Plan(r). 4 The Objectives. Brainstorm Exercise: What accomplishments would you like to celebrate? Brainstorm Exercise: Where does success come from? What will it look like? Focus Exercise: What targets will you aim for? Focus Exercise: What does this business need to accomplish? Focus Exercise: Crafting Meaningful Objectives. Examples of Objectives. Summarise. 5 The Strategies. Brainstorm Exercise: Key Elements to Building Your Business. Decide Which Strategies are Appropriate for Your Business. Research Exercise: Opportunities and Threats. Focus Exercise: Who are your customers? How will you promote and sell to them? Brainstorm Exercise: What's working in your company? Focus Exercise: Critical Issues Examination. Focus Exercise: How do we get from here to there? Focus Exercise: Crafting Meaningful Strategies. Examples of Strategies. Summarise. 6 The Plans. Brainstorm Exercise: Business-Building Projects. Focus Exercise: Integrating Objectives, Strategies, and Plans. Focus Exercise: Crafting Meaningful Plans. Examples of Plans. Summarise. 7 You Did It! Polishing Checklist. Putting the Plan into Action. One Page Business Plan(r) Samples.
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