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Turnaround: How Carlos Ghosn Rescued Nissan |
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Turnaround: How Carlos Ghosn Rescued Nissan |
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基本信息·出版社：Collins Business
·页码：256 页
·出版日期：2003年01月
·ISBN：006051485X
·条形码：9780060514853
·版本：1
·装帧：精装
·正文语种：英语
·外文书名：力挽狂澜: 看卡洛斯·格森如何拯救日产
内容简介 在线阅读本书
The astonishing business story and management strategies of Nissan's president, Carlos Ghosn. Arguably the world's most successful CEO, Ghosn rescued the Japanese automaker from the brink of bankruptcy, achieving record profits in only two years. This is the story of how he did it.
When Carlos Ghosn, a 46–year–old, fiery Brazilian was installed as president of the Japanese corporate giant, Nissan, the automotive world was astonished. Ghosn moved to Japan and immediately promised to make Nissan profitable in one year, 2001, or he would resign. He accomplished his goal and then some, using western business techniques that had never been tried before in that tradition–bound country. The book, written in narrative style by a journalist, will have Ghosn's complete cooperation. Readers will learn how he went about remaking Nissan, cutting costs, closing plants, breaking up the Keiretsu relationships, pushing for innovative new automobile designs –– all the while defying the business and cultural taboos that permeate business in Japan. In the process, he has become a celebrity (he is hero of a series of admiring comic books) and a champion in global business circles.
作者简介 David Magee is a freelance journalist and former news editor and newspaper columnist. He has written for the
Associated Press, the
Jackson Clarion-Ledger, and the
Oxford Eagle. He lives with his wife and three children in Oxford, Mississippi.
专业书评 From Publishers Weekly The facts of Magee's account are quite startling. Nissan, once a darling of the automotive world, with its cheap Datsun pickups and stylish, spunky Z roadsters, had, by the 1990s, fallen on hard times. Saddled with billions in debt, the company merged with Renault in 1999, and a Renault v-p, Carlos Ghosn, was named Nissan's new CEO. Routing not only every naysayer in the auto industry, Ghosn, who was born to Lebanese parents in Brazil, also had to overcome an entrenched Japanese business culture that at that time had seemed to stress perks, seniority and relationships over the bottom line. Given complete control over the company, Ghosn slashed costs and laid off employees, as was expected, but also instituted a sweeping reorganization of the entire company, announced an ambitious slate of new vehicles and promised that if Nissan was not profitable in 2000, he and his entire managerial staff would quit. Journalist Magee lays out Ghosn's management style, his mantra of complete transparency and responsibility, and all the tiny victories that went into returning Nissan to the top ranks of automakers. His approach can be hagiographic, but this profile of an astoundingly effective CEO (one of the few who might have actually earned his large salary) is sure to inspire.
Copyright 2003 Reed Business Information, Inc.
From Booklist This the story of the dramatic comeback of Nissan under the leadership of CEO Carlos Ghosn. The ultimate international businessman, Ghosn is of Lebanese descent, born in Brazil and raised as a French citizen. He saved Renault first and then Nissan from bankruptcy by using drastic cost-cutting measures and by fully engaging the workforce from the ground up to stimulate creative innovation. In order to do so, he had to implement Western-style changes, such as plant closings and layoffs, and risk alienating a Japanese culture used to life-long job security. In 1999, Ghosn unveiled his Nissan Revival Plan and made headlines by pledging to quit if the ailing company was not profitable within one year. He proved all the doubters wrong when he announced that fiscal year 2000 was not only profitable but had posted the best financial performance in the company's history. Magee's report is a fine lesson in the adage that "there are no problems at a car company good products can't solve."
David SiegfriedCopyright © American Library Association. All rights reserved Wall Street Journal Nissan's resurgence merits study; there are few to match it
Miami Herald interesting and instructive
Boston Globe offers a cogent, behind-the-scenes look at Ghosn, the unlikely leader of a new generation of global business managers.
New York Times Magee has a powerful tale to tell
