Framework for Marketing Management

商家名称	信用等级	购买信息	订购本书
		Framework for Marketing Management
		Framework for Marketing Management

基本信息·出版社：Pearson Education
·页码：384 页
·出版日期：2007年12月
·ISBN：0132301423
·条形码：9780132301428
·装帧：平装
·正文语种：英语

内容简介

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.  

 

Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

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