| 商家名称 |
信用等级 |
购买信息 |
订购本书 |
|
|
 |
Who Says Elephants Can't Dance?: Leading a Great Enterprise through Dramatic Cha |
 |
|
|
Who Says Elephants Can't Dance?: Leading a Great Enterprise through Dramatic Cha |
|
基本信息·出版社：Collins
·页码：292 页
·出版日期：2003年12月
·ISBN：0060523808
·条形码：9780060523800
·装帧：平装
·外文书名：谁说大象不能起舞
内容简介 在线阅读本书
Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again.Offering a unique case study drawn from decades of experience at some of America's top companies -- McKinsey, American Express, RJR Nabisco -- Gerstner's insights into management and leadership are applicable to any business, at any level. Ranging from strategy to public relations, from finance to organization, Gerstner reveals the lessons of a lifetime running highly successful companies.
作者简介
Lou Gerstner, Jr., served as chairman and chief executive officer of IBM from April 1993 until March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidiary. Prior to that, Mr. Gerstner was a director of the management consulting firm of McKinsey & Co., Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.
媒体推荐 书评
From Publishers Weekly Gerstner quarterbacked one of history''s most dramatic corporate turnarounds. For those who follow business stories like football games, his tale of the rise, fall and rise of IBM might be the ultimate slow-motion replay. He became IBM''s CEO in 1993, when the gargantuan company was near collapse. The book''s opening section snappily reports Gerstner''s decisions in his first 18 months on the job-the critical "sprint" that moved IBM away from the brink of destruction. The following sections describe the marathon fight to make IBM once again "a company that mattered." Gerstner writes most vividly about the company''s culture. On his arrival, "there was a kind of hothouse quality to the place. It was like an isolated tropical ecosystem that had been cut off from the world for too long. As a result, it had spawned some fairly exotic life-forms that were to be found nowhere else." One of Gerstner''s first tasks was to redirect the company''s attention to the outside world, where a marketplace was quickly changing and customers felt largely ignored. He succeeded mightily. Upon his retirement this year, IBM was undeniably "a company that mattered." Gerstner''s writing occasionally is myopic. For example, he makes much of his own openness to input from all levels of the company, only to mock an earnest (and overlong) employee e-mail (reprinted in its entirety) that was critical of his performance. Also, he includes a bafflingly long and dull appendix of his collected communications to IBM employees. Still, the book is a well-rendered self-portrait of a CEO who made spectacular change on the strength of personal leadership.
Copyright 2002 Reed Business Information, Inc.
--This text refers to the Hardcover edition. From AudioFile The former CEO of IBM tells the story of his company''s amazing comeback from 1993 to 2001. Challenged by customers and employees worldwide and product-service lines that defied integration, Gerstner implemented solutions to turn the company into the integrated business giant it is today. Edward Herrmann''s pacing and understated connection with the material in this memoir makes the audio seem compact and relaxed. The writing is also outstanding, lacking excessive pride or self-congratulation, so you don''t have to elbow past the author''s ego to absorb the many CEO-level insights offered here. An essential volume for anyone interested in technology, large organizations, or IBM''s miraculous rebirth under Gerstner''s leadership. T.W. © AudioFile 2003, Portland, Maine--
Copyright © AudioFile, Portland, Maine --This text refers to the Audio Cassette edition.
