| 商家名称 | 信用等级 | 购买信息 | 订购本书 |
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The Art of Business: Make All Your Work a Work of Art |  |
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The Art of Business: Make All Your Work a Work of Art | |
According to The Art of Business, people get more satisfaction from creating something than from doing something. Purpose, mastery, and permanence are hallmarks of good work, whether in the arts or in business. The book represents a powerful paradigm shift, empowering readers to harness their artistic energies not only in work, but also in all facets of their lives. Using real-world examples such as Apple's attention to art in the design and marketing of the iMac and iPod, The Art of Business shows how introducing the aesthetic into a business framework can inspire both achievement and satisfaction.
作者简介 Stan Davis (Brookline, MA) is a highly respected commentator on business in the future. He is the author of twelve books, including the bestsellers BLUR, 2020 Vision, and Future Perfect, as well as It's Alive and The Monster Under the Bed. David McIntosh (Newton, MA) is a business consultant focused on improving organizational adaptation to technological change. He is a Managing Director with Park Loop LLC, creating executive development programs for Fortune 500 companies.
编辑推荐 Review
Full of fascinating ideas about the relationship between the arts and business, between artistic people and business people. -- John Humphrey, former Chairman of the Board, Boston Ballet, and former CEO, the Forum Group
Provides a new framework for thinking about creativity and excellence. Stan's and David's writing is compelling and thought-provoking. Bravo! -- Marc Scorca, President and CEO, Opera America, and Organizer of the first National Performing Arts Convention
Put artistry in everything you do!...The Art of Business articulates this strategy so beautifully that everybody can use it. -- Greg Joswiak, Vice President, iPod Product Marketing, Apple
The Art of Business has the mark of both great art and great business—it makes the profound look simple. -- Warren Bennis, author and world-renowned authority on leadership, University Professor and Distinguished Professor of Business Administration, University of Southern California
The Art of Business is a good antidote to all the business-as-war books out there. -- Lawrence H. Summers, President, Harvard University, and former U.S. Secretary of the Treasury
