Swoosh: Unauthorized Story of Nike and the Men Who Played There, The
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Swoosh: Unauthorized Story of Nike and the Men Who Played There, The |
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基本信息·出版社：Harper Paperbacks
·页码：592 页
·出版日期：1993年04月
·ISBN：0887306225
·International Standard Book Number：0887306225
·条形码：9780887306228
·EAN：9780887306228
·装帧：平装
·正文语种：英语
·外文书名：鞋王耐克: 一个著名品牌的诞生
内容简介 The unauthorized national-bestselling sensation revealing the absorbing story of the rise, fall, and recovery of Nike, by a former employee and a
Los Angeles Times reporter.
作者简介 J.B. (Julie) Strasser was Nike's first advertising manager. In 1982, she married Rob Strasser, one of the men who helped build the company and who Phil Knight's close crony until he resigned in 1987. Laurie Becklund (Julie's sister) has worked as a sportswriter, columnist and reporter. For the past thirteen years she has been a staff writer at the Los Angeles Times.
媒体推荐 "A lively and an engrossing account...as told from the perspective of the men who fought to push Nike from nowhere to the front ranks of its industry." --
New York Times Book Review
