| 商家名称 | 信用等级 | 购买信息 | 订购本书 |
 |
 |
Me 2.0: Build a Powerful Brand to Achieve Career Success |  |
 |
|
Me 2.0: Build a Powerful Brand to Achieve Career Success | |
-An effective 4-step process for discovering, creating, communicating, and maintaining a personal brand.
-Expert insight into how blogs, podcasting, and social networks can position individuals to find careers based on their passion and experience.
-A complementary website (www.personalbrandingbook.com) with helpful templates for each tool in the personal branding kit (i.e. resume, portfolio, etc.).
-Proven advice on branding from leading industry experts.
-Tips on using social media tools for personal empowerment, confidence building, and professional networking in order to attract jobs directly, without having to perform tedious job searches.
-Strategies for creating an online and offline presence for career protection and self-promotion.
作者简介 Dan Schawbel is the leading personal branding expert for Gen-Y. Fast Company calls Dan a "personal branding force of nature."
Dan has introduced a whole new generation to personal branding, as he opens up new opportunities and strives to elevate the practice. His Personal Branding Blog is consistently ranked in the top 100 marketing blogs in the world by AdAge, and has achieved syndication from Forbes, Reuters and Hoovers. Dan publishes Personal Branding Magazine, is the head judge for the Personal Brand Awards and directs Personal Branding TV.
He has written articles for major magazines and online resources such as BrandWeek Magazine, PRWeek, About.com, T & D Magazine, Advertising Age, and The American Marketing Association. He is a frequent media commentator, cited in such outlets as Fast Company, ABC News, Young Money Magazine, BNET, ReadWriteWeb, Marketing News, Brand Strategy Magazine (UK) and Yahoo! Finance.
He has 8 years of marketing experience, employed at companies such as EMC, Reebok, Lycos, LoJack, and TechTarget. He is on the board of advisers for a geo-social network company called ((Echo)) MyPlace. Also, Dan is keynote speaker at colleges and universities and helps individuals and companies with branding. Dan graduated Magna Cum Laude from Bentley College in 2006.
编辑推荐 "Self-branding may seem like a useless buzz-phrase better suited to Donald Trump, particularly given that you're just trying to lay low and hang on to your job until the recession is over. But personal branding guru Dan Schawbel, author of the upcoming book Me 2.0: Build a Powerful Brand to Achieve Career Success, says it can be even more important to create a distinctive, marketable role for yourself in a recession." —U.S. News & World Report
"Me 2.0 is an easy, thought-provoking read and recommended for anyone who may find themselves back on the job market with only a paper resume as a calling card." —Entrepreneur
“[Schawbel] presents a very detailed and comprehensive guide to employing a full arsenal of mostly online tools -- including social networking -- to develop a public persona that will enable you to be the go-to person for your area of expertise. In addition, he provides a very thoughtful set of self-assessments and bullet points for evaluating and acting upon the appropriate combination of tactics to ensure that top of mind attention is paid.” —Miami Herald
"Only 25, Dan Schawbel has branded himself as the expert in personal branding. Even more, he's found a competitive edge: He's the expert in Gen-Y personal branding. Schawbel writes an online personal branding magazine. He has a personal branding website. He says personal branding will help college students land jobs, entrepreneurs get financing, even managers earn promotions." —Miami Herald
“This outstanding, easy-to-read guide shows millennial job seekers how to promote themselves both online and offline via Schawbel’s concept of personal branding, or ‘how we market ourselves to others.’” —Library Journal
"The Business world is changing and what Dan Schawbel has captured in this book is the pulse
of the changing branding market." —Gary Vaynerchuk, host and founder of Wine Library TV
"[Me 2.0] is well written and logically organized. The book also includes a glossary that is accurate and concise. This was an added feature that added value to the book as a whole." —ZDNet.com
