Great Brand Stories: eBay: The Story of a Brand That Taught Millions of People t
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Great Brand Stories: eBay: The Story of a Brand That Taught Millions of People t |
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Great Brand Stories: eBay: The Story of a Brand That Taught Millions of People t |
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基本信息·出版社：Cyan Communications
·页码：192 页
·出版日期：2007年04月
·ISBN：190573610X
·International Standard Book Number：190573610X
·条形码：9781905736102
·EAN：9781905736102
·装帧：平装
·正文语种：英语
·丛书名：Great Brand Stories series
内容简介 Full of anecdotes and insightful analysis, this chronicle details the story of the brand name that changed society and empowered the average consumer to participate in a universal marketplace like never before. From the sale of $6 million jets to buckets of seawater, this book explores eBay’s amazing online community of strangers and the trust they exude when exchanging goods and money. With more than 168 million registered users in 33 countries, this study explains the evolution and power of one of the world’s most iconic brand names.
作者简介 Elen Lewis is the author of
Great Ikea! and a regular contributor to
Financial Times, The Independent, and
The Guardian.
