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The Strategy Pathfinder: Core Concepts and Micro-Cases |  |
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The Strategy Pathfinder: Core Concepts and Micro-Cases | |
Stephen Cummings is Professor of Strategic Management at Victoria Management School, Victoria University of Wellington, New Zealand and regularly lectures at other universities in Asia, Africa and Europe. He is the author of Recreating Strategy and the co–editor (with David Wilson) of Images of Strategy.
Chris Smith is senior lecturer in strategy and Director of the Singapore MBA program for the Adelaide Graduate School of Business, University of Adelaide (South Australia).
编辑推荐 Review
"A lively, dynamic, and open text that brings people into strategy making in a way that should encourage readers to pursue the ideas for themselves." David Collis, Harvard Business School "The original design of The Strategy Pathfinder makes it a valuable companion, not just for the business school classroom, but also for the executive briefcase. Experienced executives and newcomers alike get an instant guide to the ideas and techniques they need to know." Executive Business "Global competition in pianos during the nineteenth century, internationalization of Barbie dolls, localization of HSBC -- what a varied and captivating collection of cases! Together with a concise and eclectic analytic content, and guidance on applying the analytic tools to the cases, The Strategy Pathfinder offers a delightfully innovative, systematic and refreshing new approach to developing strategic management skills." Robert M. Grant, University of Georgetown, Washington"A unique and innovative approach to developing knowledge and capabilities in strategic management. The "case-lets" allow students to 'learn-by-doing'. The approach offered in this book can be especially effective when teamed with content on the theory and method of strategic management." Michael A. Hitt, Texas A&M University "Do we really need another book on strategy? Well 'The Strategy Pathfinder' is one with an attitude! Its effective use of an impressively broad range of micro-cases that cover the main concepts of business strategy gives students a succinct and very practical approach to the subject." Peter Hagstrom, Stockholm School of Economics. "The unique micro-cases in this book will surely spark energetic discussion in the classroom. The diversity of international companies and strategic issues in the cases provides an unusually broad set of examples from which to draw." Constance E. Helfat, Dartmouth College "The Strategy Pathfinder represents a refreshing and engaging method for teaching strategy. The processes and cases, which define the book, provide excellent learning materials that bring a real-life experience to students." Stuart Sanderson, Bradford University
“A lively, dynamic, and open text that brings people into strategy making in a way that should encourage readers to pursue the ideas for themselves.”
David Collis, Harvard Business School <!--end-->
"The original design of The Strategy Pathfinder makes it a valuable companion, not just for the business school classroom, but also for the executive briefcase. Experienced executives and newcomers alike get an instant guide to the ideas and techniques they need to know."
Executive Business
"Global competition in pianos during the nineteenth century, internationalization of Barbie dolls, localization of HSBC -- what a varied and captivating collection of cases! Together with a concise and eclectic analytic content, and guidance on applying the analytic tools to the cases, The Strategy Pathfinder offers a delightfully innovative, systematic and refreshing new approach to developing strategic management skills.”
Robert M. Grant, University of Georgetown, Washington"A unique and innovative approach to developing knowledge and capabilities in strategic management. The "case-lets" allow students to 'learn-by-doing'. The approach offered in this book can be especially effective when teamed with content on the theory and method of strategic management."
Michael A. Hitt, Texas A&M University
"Do we really need another book on strategy? Well 'The Strategy Pathfinder' is one with an attitude! Its effective use of an impressively broad range of micro-cases that cover the main concepts of business strategy gives students a succinct and very practical approach to the subject."
Peter Hagström, Stockholm School of Economics.
"The unique micro-cases in this book will surely spark energetic discussion in the classroom. The diversity of international companies and strategic issues in the cases provides an unusually broad set of examples from which to draw.”
Constance E. Helfat, Dartmouth College
“The Strategy Pathfinder represents a refreshing and engaging method for teaching strategy. The processes and cases, which define the book, provide excellent learning materials that bring a real-life experience to students.” Stuart Sanderson, Bradford University
