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The Complete MBA For Dummies |  |
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The Complete MBA For Dummies | |
Peter Economy (Pacific Beach, California) is coauthor of the bestselling Managing For Dummies and Consulting For Dummies.
媒体推荐 "with this friendly guide, everyone can sample the benefits of an MBA education in a fraction of the time and at much less cost"(Business a.m., 5 November 2002)
专业书评 From the Back Cover
Includes tips from the world's best business schools
Packed with info on today's hottest business trends
Boost your management skills and put yourself on the fast track to success A graduate MBA program will give you the business expertise you need for success. But what if you don't have time for more school? That's where this friendly guide comes in. Packed with state-of-the-art information on finance, marketing, entrepreneurship, e-commerce, and other B-school topics, it's just what you need to turbocharge your career.
目录
Introduction.
PART I: The New, Improved World of Business.
Chapter 1: If Your Business Hasn't Changed Lately, It Probably Should!
Chapter 2: Information Technology: The New Competitive Advantage.
Chapter 3: Global Business: Fun and Profit in Katmandu.
Chapter 4: Look into Your Crystal Ball and Do Some Strategic Planning.
PART II: Managing a Business in the New World.
Chapter 5: Managing Is Hard;
Leading Is Even Harder.
Chapter 6: Carrots and Sticks: The Ins and Outs of Motivating Employees.
Chapter 7: Hiring and Firing: How to Get Good Employees and Keep Them.
Chapter 8: One for All and All for One: Building Teams That Really Work.
PART III: Money: What You Don't Know Will Hurt You.
Chapter 9: All You Ever Wanted to Know about Accounting.
Chapter 10: Working Your Way through Financial Statements.
Chapter 11: Deciphering the Mysteries of Financial Planning and Analysis.
Chapter 12: It Takes Money to Make Money.
Chapter 13: Understanding Stocks and Bonds.
PART IV: Marketing in the New World.
Chapter 14: You Are Nothing Without a Customer.
Chapter 15: Focusing Your Efforts with a Marketing Plan.
Chapter 16: Does Anyone Really Pay Attention to Advertising and Promotion?
Chapter 17: The New World of Selling.
PART V: Other Important Stuff.
Chapter 18: Manufacturing and Distribution: Technology Makes the Difference.
Chapter 19: The Ins and Outs of Risk Management.
Chapter 20: In Business, Everything Is a Negotiation.
Chapter 21: Some Basic Entrepreneurial Economics.
PART VI: The Part of Tens.
Chapter 22: Ten Biggest Mistakes Managers Make.
Chapter 23: Ten Creative Ways to Market Your Products and Services.
Chapter 24: Ten Best Free Business Resources.
Chapter 25: Ten Steps to Improve Your Cash Flow -
Now!
Index.
Book Registration Information.
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