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Circuit Design: Know It All (Newnes Know It All) | |||
Circuit Design: Know It All (Newnes Know It All) |
Pease attended Mt. Hermon School, and graduated from MIT in 1961 with a BSEE. He worked at Philbrick Researches up to 1975 and designed many OpAmps and Analog Computing Modules. Pease joined National Semiconductor in 1976. He has designed about 24 analog ICs including power regulators, voltage references, and temp sensors. He has written 65+ magazine articles and holds about 21 US patents. Pease is the self-declared Czar of Bandgaps since 1986. He enjoys hiking and trekking in Nepal, and ferroequinology. His position at NSC is Staff Scientist. He is a Senior Member of the IEEE. Pease wrote the definitive book, TROUBLESHOOTING ANALOG CIRCUITS, now in its 18th printing. It has been translated into French, German, Dutch, Russian, and Polish. Pease is a columnist in Electronic Design magazine, with over 240 columns published. The column, PEASE PORRIDGE, covers a wide range of technical topics. Pease also has posted many technical and semi-technical items on his main web-site: http://www.national.com/rap Many of Pease's recent columns are accessible there. Pease was inducted into the E.E. Hall Of Fame in 2002. Refer to: http://www.elecdesign.com/Articles/Index.cfm?ArticleID=17269&Extension=pdf See Pease's other web site at http://www.transtronix.com
Bob Zeidman is the president of The Chalkboard Network, an e-learning company for high-tech professionals. He is also president of Zeidman Consulting, a hardware and software contract development firm. Since 1983, he has designed CPLDs, FPGAs, ASI
编辑推荐 Review
"In the second edition of 'Customer Relationship Management: Concepts and Technologies', Francis Buttle has written the definitive CRM text book. Highly recommended for those seeking an unbiased and comprehensive understanding of CRM from strategy to technology. Buy it, read it, and refer to it often to stay on track for a successful CRM endeavor!" Bob Thompson, CEO, CustomerThink Corp. "Francis Buttle's book is a comprehensive, rigorously researched, contemporary overview of CRM that is generously illuminated with many case illustrations. He shows how CRM technologies in support of a well-tuned customer management strategy can deliver outstanding benefits throughout the customer life-cycle." Sampson Lee, President, GCCRM (Greater China CRM). "This lucid and content-packed book reads and informs like a charm. Buttle's refreshing treatment of CRM as a core business strategy is destined to become a classic. Highly recommended!" Fred Wiersema, business strategist, educator and author, The Discipline of Market Leaders. "This book is crisp, practical and stimulating. It combines Professor Buttle's considerable insights with practical examples and provides a step-by-step pragmatic approach to the application of CRM in business. The inclusion of an equally pragmatic understanding of CRM technology is an enhancing feature of the book. All senior management would benefit from reading it, particularly those who realise that profitable customers are the company's greatest asset and require foolproof guidance to retain them. Because of its sound academic basis, this book is equally beneficial for management students. Overall it represents a comprehensive reference/guide to business success." Professor John A Murphy, Manchester Business School, UK. "Absolutely the best exposition of Customer Relationship Management. Can't think of a better guide to increasing your performance and profits. This book belongs on the desk of every company that is serious about CRM. The wealth of information and insight is astonishing." Professor Philip Kotler, Kellogg School of Management, Northwestern University, USA. --Bob Thompson, CEO, CustomerThink Corp
"In the second edition of 'Customer Relationship Management: Concepts and Technologies', Francis Buttle has written the definitive CRM text book. Highly recommended for those seeking an unbiased and comprehensive understanding of CRM from strategy to technology. Buy it, read it, and refer to it often to stay on track for a successful CRM endeavor!"
Bob Thompson, CEO, CustomerThink Corp.
"Francis Buttle's book is a comprehensive, rigorously researched, contemporary overview of CRM that is generously illuminated with many case illustrations. He shows how CRM technologies in support of a well-tuned customer management strategy can deliver outstanding benefits throughout the customer life-cycle."
Sampson Lee, President, GCCRM (Greater China CRM).
"This lucid and content-packed book reads and informs like a charm. Buttle's refreshing treatment of CRM as a core
business strategy is destined to become a classic. Highly recommended!"
Fred Wiersema, business strategist, educator and author, The Discipline of Market Leaders.
"This book is crisp, practical and stimulating. It combines Professor Buttle's considerable insights with practical examples and provides a step-by-step pragmatic approach to the application of CRM in business. The inclusion of an equally pragmatic understanding of CRM technology is an enhancing feature of the book. All senior management would benefit from reading it, particularly those who realise that profitable customers are the company's greatest asset and require foolproof guidance to retain them. Because of its sound academic basis, this book is equally beneficial for management students. Overall it represents a comprehensive reference/guide to business success."
Professor John A Murphy, Manchester Business School, UK.
"Absolutely the best exposition of Customer Relationship Management. Can't think of a better guide to increasing your performance and profits. This book belongs on the desk of every company that is serious about CRM. The wealth of information and insight is astonishing."
Professor Philip Kotler, Kellogg School of Management, Northwestern University, USA. --Sampson Lee, President, GCCRM (Greater China CRM)
Review
"In the second edition of 'Customer Relationship Management: Concepts and Technologies', Francis Buttle has written the definitive CRM text book. Highly recommended for those seeking an unbiased and comprehensive understanding of CRM from strategy to technology. Buy it, read it, and refer to it often to stay on track for a successful CRM endeavor!"
Bob Thompson, CEO, CustomerThink Corp.
"Francis Buttle's book is a comprehensive, rigorously researched, contemporary overview of CRM that is generously illuminated with many case illustrations. He shows how CRM technologies in support of a well-tuned customer management strategy can deliver outstanding benefits throughout the customer life-cycle."
Sampson Lee, President, GCCRM (Greater China CRM).
"This lucid and content-packed book reads and informs like a charm. Buttle's refreshing treatment of CRM as a core
business strategy is destined to become a classic. Highly recommended!"
Fred Wiersema, business strategist, educator and author, The Discipline of Market Leaders.
"This book is crisp, practical and stimulating. It combines Professor Buttle's considerable insights with practical examples and provides a step-by-step pragmatic approach to the application of CRM in business. The inclusion of an equally pragmatic understanding of CRM technology is an enhancing feature of the book. All senior management would benefit from reading it, particularly those who realise that profitable customers are the company's greatest asset and require foolproof guidance to retain them. Because of its sound academic basis, this book is equally beneficial for management students. Overall it represents a comprehensive reference/guide to business success."
Professor John A Murphy, Manchester Business School, UK.
"Absolutely the best exposition of Customer Relationship Management. Can't think of a better guide to increasing your performance and profits. This book belongs on the desk of every company that is serious about CRM. The wealth of information and insight is astonishing."
Professor Philip Kotler, Kellogg School of Management, Northwestern University, USA.