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Management Consulting: Delivering an Effective Project (3rd Edition) |  |
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Management Consulting: Delivering an Effective Project (3rd Edition) | |
Philip Wickham is Research Associate at Leeds University Business School. He is also the author of two other Financial Times/Prentice Hall textbooks: Strategic Entrepreneurship (4th edition, 2006) and the FT Corporate Strategy Casebook (2000).
How do the consulting process and the consulting industry work?
What skills does a successful management consultant need to develop?
How does the experience on a work placement programme or in-company project compare with the work of a consultant?
Addressing these questions and many others,Management Consulting is written for students taking dedicated management consulting modules and work placement programmes at undergraduate and postgraduate level. It is well suited to students of business as well as scientific and creative disciplines who undertake a work-based project during the course of their academic study.
Key features include:
A comprehensive introduction to practice and process in consultancy Examples across a wide range of industries including art, media and design, computing, engineeringHelp in choosing and developing a career in consultancy Access to recent academic research with extensive references and further readingNew to this edition! This third edition has been significantly revised, adding to the tools and techniques required of the discipline to make the book practical as well as intellectually rigorous. It also includes:
Two new chapters on consulting across cultures; and contracting, influence and team leadership Focus on key topics: evaluating capabilities and opportunities; the selling process of consulting; and consulting as a graduate career option New case exercises to put tools and techniques into practice A long case study running throughout the bookAbout the authors
Philip Wickham is Research Officer at the Institute for Transport Studies, University of Leeds. He is also the author of two other Financial Times Prentice Hall textbooks: Strategic Entrepreneurship (4th edition, 2006) and the FT Corporate Strategy Casebook (2000).
Louise Wickham is the Director of Wickham Consulting Services Ltd and a practising consultant specialising in strategy and marketing. She has over 20 years business experience, both within companies and as a consultant, working for a wide range of consumer-facing businesses.
Preface
Acknowledgements
Part One – Management Consulting in context
1 The nature of management consulting and how it adds value
2 Consulting: the wider context and consulting process
3 The skills of the consultant and the project proposal
4 Consulting cross borders and cultures - Jeremy Wilcock
Part one of Robinson Mason case study
Part Two – Project definition and analysis
5 Defining the destination, developing a strategy and understanding change
6 Evaluating client capabilities and business opportunities – Margaret Dewhurst and Tony Kellett
7 Contracting, influence and team leadership - Kevin Parker
Part two of Robinson Mason case study
Part Three – Undertaking the project
8 Executing a successful project
9 Creative approaches to analysis
10 Analysing decision-making in the client business and the decision context
11 Consulting project planning & time management
Part three of Robinson Mason case study
Part Four – Delivering the product to the client
12 Communication skills & presenting your ideas
13 Post project & learning from the project
14 Consulting as a career
Part four of Robinson Mason case study
Appendix - Example of a consulting report (marketing plan)
Index
