Harvard Business Review on Doing Business in China
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Harvard Business Review on Doing Business in China |
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Harvard Business Review on Doing Business in China |
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基本信息·出版社：Harvard Business School Publishing
·页码：208 页
·出版日期：2004年11月
·ISBN：1591396387
·条形码：9781591396383
·版本：2004-11-01
·装帧：平装
·开本：32开 Pages Per Sheet
·丛书名：Harvard Business Review Paperback Series
·外文书名：哈佛商业评论: 如何在中国做生意
内容简介 This is the 50th title in the "HBR" paperback series. It highlights what every company must know to successfully enter and compete in the world's fastest-growing economy. The potential opportunity in China is huge: it is home to a quarter of the world's population, domestic consumer spending in China is growing by up to 10 per cent a year, and relaxed regulatory restraints have opened China up to unprecedented levels of foreign investment. This book will help multinational corporations and the managers who work in them understand the implications of China's current stage of development and develop strategies for effectively competing in this environment.
Book News Annotation:
This collection reprints eight articles published in the Harvard Business Review between 1994 and 2003. The contributors identify the opportunities and risks of doing business in China, explain how to fit China into a corporate competitive strategy, offer advice on negotiating with Chinese executives, highlight the importance of achieving short-term results for multinationals, and describe the product characteristics that appeal to Chinese consumers.
Book Dimension
Height (mm) 209 Width (mm) 141
目录 The great transition by Kenneth Lieberthal and Geoffrey Lieberthal
1
The Chinese negotiation by John L. Graham and N. Mark Lam
31
The hidden dragons by Ming Zeng and Peter J. Williamson
57
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