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How to Land Your Dream Job: No Resume! And Other Secrets to Get You in the Door |  |
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How to Land Your Dream Job: No Resume! And Other Secrets to Get You in the Door | |
With business bestsellers like How to Become CEO, Jeffrey Fox is unsurpassed when it comes to empowering readers to gain the edge on the competition. But before you can run the company, you have to get your foot in the door -- and in How to Land Your Dream Job, a repackaged, re-titled edition of Don?t Send a Resume, Fox shows how to do exactly that, with invaluable, often counterintuitive advice like:
-Why resumes don?t sell; -Skip the personnel department; -How to research a target company; -Be a fish out of water; -No one cares what you like; -Ask to do a demonstration; -Don?t talk in an interview; -"I" is a bad word.
作者简介 Jeffrey Fox founded Fox & Company, Inc., a marketing consulting firm, in 1982. Client engagements include marketing strategy, innovation enhancement, selling skills training, branding, and various applications of a proprietary methodology called “dollarization.” Prior to starting Fox & Co. Jeffrey was Vice-President, Marketing and a Corporate Vice President of Loctite Corporation. He was also Director of Marketing for the wine division of The Pillsbury Co., and held various senior level marketing jobs at Heublein, Inc., including Director of New Products. Jeffrey is the winner of "Sales & Marketing Management" magazine’s Outstanding Marketer Award; winner of the American Marketing Association’s Outstanding Marketer in Connecticut; and the National Industrial Distributors award as the Nation’s Best Industrial Marketer. He is the subject of a Harvard Business School case study that is rated one of the top 100 case studies and is thought to be the most widely taught marketing case in the world. Jeffrey graduated from Trinity College in Hartford, Connecticut, and earned his MBA from Harvard Business School. He served as Trustee of Trinity College, and has won several alumni awards including Person of the Year. He is a member of the Board of Directors of Saint Francis Hospital, one of the nation’s top 100 hospitals. Jeff is the author of How to Become CEO, which was on the NY Times, Business Week, Wall Street Journal, Knight-Ridder, Amazon.com, and German best seller lists. The book is published in twenty-five languages and in all the major countries of Western Europe, Asia, and South America. Jeff’s second book, How To Become A Rainmaker was also a BusinessWeek and Wall Street Journal best seller, and is being published worldwide. His third book Don’t Send A Resume, published in May of 2001, is a contrarian approach to marketing oneself.
专业书评 From AudioFile
The breadth of this authors common sense and creativity is impressive. Job hunting is marketing oneself, so think of your written inquiries and interviews as sales calls for which you (1) do your homework and (2) tailor everything about your visit to address your interviewers questions and needs. Foxs suggestions for standing out from the crowd are intuitive but seldom used. A highly useful feature of this lesson is the many scripts and role plays he offers for various interview situations and hiring agendas. The authors voice adds a tone of fatherly encouragement to his clear message. Even with his broad knowledge, he manages to understate the power of his ideas and the usefulness of his invitation. T.W. © AudioFile 2007, Portland, Maine-- Copyright © AudioFile, Portland, Maine --This text refers to the Audio CD edition.
