The Unofficial Guide to Marketing Your Small Business
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The Unofficial Guide to Marketing Your Small Business |
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The Unofficial Guide to Marketing Your Small Business |
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基本信息·出版社：John Wiley & Sons
·页码：312 页
·出版日期：2006年10月
·ISBN：0471799076
·条形码：9780471799078
·装帧：平装
·正文语种：英语
·丛书名：Unofficial Guides
内容简介 在线阅读本书
From the author of the successful The Unofficial Guide to Marketing Your Small Business, this handy guide provides detailed information on low–budget, high–impact marketing techniques that produce near–immediate results. Small businesses need a quick return on their marketing investments, and this book shows the best ways to achieve it. Small business expert Marcia Layton Turner puts her wealth of business knowledge to work for business owners who need results now. The Unofficial Guide to Marketing Your Small Business provides comprehensive, straightforward coverage of everything small and large businesses need to know about the vital basics of effective marketing.
Marcia Layton Turner (Rochester, NY) is the founder of her own marketing consulting firm and a small business expert who has been profiled or quoted in such publications as Money, Entrepreneur, and USA Weekend. She is also the author of The Unofficial Guide to Starting a Small Business (0–7645–7285–7), from Wiley.
作者简介 MARCIA LAYTON TURNER received an MBA from the University of Michigan and worked at the Eastman Kodak Company before founding her own marketing consulting firm, Layton & Co. She serves as the small business expert for Small Business Advantage, hosted at the BusinessWeek website. She has written for and been featured in such publications as
Money,
Entrepreneur,
USA Weekend, and
Black Enterprise, and she is the author of several books, including
Kmart′s Ten Deadly Sins,
Emeril! Inside the Amazing Success of Today′s Most Popular Chef, and, most recently,
The Unofficial Guide to Starting a Small Business, Second Edition.
专业书评 The inside scoop... for when you want more than the official line!
Whether you own an upscale boutique or a plumbing company, a design studio or a dog walking service, a wholesale business or a homey cafe, marketing is critical to your success. This guide helps you create a cost-effective, targeted marketing plan with a consistent image and message to build your customer base and your business. It covers traditional print and broadcast advertising, but since most small businesses can't afford spots in the Super Bowl, it turns you on to practical alternatives ranging from online marketing to on-site marketing, and from stuffers to telemarketing to sales promotions. This guide helps you determine how to get maximum marketing impact for minimum marketing dollars with: Vital Information on defining your target market and knowing your customers Money-Saving Techniques, including capitalizing on public relations and networking opportunities Time-Saving Tips for delegating selected marketing projects The Latest Trends in branding and in online marketing, including using e-zines, blogs, and podcasts Handy Checklists and Charts to help you implement and evaluate various marketing tactics
