| 商家名称 | 信用等级 | 购买信息 | 订购本书 |
 |
 |
Chinese Multinationals |  |
 |
|
Chinese Multinationals | |
The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.
Contents: Corporate Strategies of Chinese Multinationals (Z-M Jin); China's Go Global Policy (Z-X Li); China's Outward Foreign Direct Investment (Z-X Li); The Internationalization Process of Chinese Multinationals (R-P Kang); International Marketing Strategies of Chinese Multinationals: The Experience of Bird, Haier, and TCL (Z-H Hu & G Wang); Technology-Based Competition and Chinese Multinationals (J-P Larçon & G Barré); Innovation and Knowledge Transfer in Chinese Multinationals (D-H Li); Corporate Culture and Organization of Chinese Multinationals (Y-H Wang); Chinese Multinationals and Global Value Chains Lenovo (F Duhamel); Alliances, Joint-Ventures and Chinese Multinationals (P Dussauge).
媒体推荐 At a time where globalization is both a great opportunity and a challenge to many societies, companies and individuals, this book is a very useful contribution. It helps us understand how Chinese companies are using their domestic successes to accelerate their development and enhance their access to new markets or new technologies. --Henri de Castries, Chairman and CEO, Management Board AXA, Paris, France
Strategy and international business professors have long analysed multinational corporations based in developed economies. But in the past decade, we have seen the emergence of business giants from emerging markets, notably China. Jean-Paul Larçon from HEC Paris, in collaboration with colleagues from the Tsinghua School of Management, has now edited a book of cases that provide a rich insight into the problems as well as the successes of internationalisation by chinese multinationals. This book will be an invaluable source for academics and practitioners trying to understand the emergence of these new global players. --Saul Estrin, Professor of Economics, London School of Economics, UK
Thanks to China's access to the World Trade Organization (WTO) in 2001, the internationalization process of Chinese enterprises though still in its initial stage, has developed with great dynamism and diversity. This is yet another 'long march' for the growth of Chinese entrepreneurs and China's economic development. There are both successful experiences as well as bitter lessons. Chinese Multinationals, a book jointly written by professors of HEC Paris, professors of the Tsinghua SEM, and other Chinese scholars, offers a snapshot of this process. --Liu Chuanzhi, President and CEO, Legend Holdings Ltd, Beijing, China
目录
Corporate Strategies of Chinese Multinationals; China's A"Go GlobalA" Policy; China's Outward Foreign Direct Investment; The Internationalization Process of Chinese Multinationals; International Marketing Strategies of Chinese Multinationals; Technology-Based Competition and Chinese Multinationals; Innovation and Knowledge Transfer in Chinese Multinationals; Corporate Culture and Organization of Chinese Multinationals; Chinese Multinationals and Global Value Chains Alliances, Joint Ventures, and Chinese Multinationals.
……
