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Planet Google: One Company's Audacious Plan to Organize Everything We Know |  |
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Planet Google: One Company's Audacious Plan to Organize Everything We Know | |
As ambitious as Google's goal is, with 68 percent of all Web searches (and growing), profits that are the envy of the business world, and a surplus of talent, the company is, Stross shows, well along the way to fulfilling its ambition, becoming as dominant a force on the Web as Microsoft became on the PC. Google isn't just a superior search service anymore. In recent years it has launched a dizzying array of new services and advanced into whole new businesses, from the introductions of its controversial Book Search and the irresistible Google Earth, to bidding for a slice of the wireless-phone spectrum and nonchalantly purchasing YouTube for $1.65 billion.
Google has also taken direct aim at Microsoft's core business, offering free e-mail and software from word processing to spreadsheets and calendars, pushing a transformative -- and highly disruptive -- concept known as "cloud computing." According to this plan, users will increasingly store all of their data on Google's massive servers -- a network of a million computers that amounts to the world's largest supercomputer, with unlimited capacity to house all the information Google seeks.
The more offerings Google adds, and the more ubiquitous a presence it becomes, the more dependent its users become on its services and the more information they contribute to its uniquely comprehensive collection of data. Will Google stay true to its famous "Don't Be Evil" mantra, using its power in its customers' best interests?
Stross's access to those who have spearheaded so many of Google's new initiatives, his penetrating research into the company's strategy, and his gift for lively storytelling produce an entertaining, deeply informed, and provocative examination of the company's audacious vision for the future and the consequences not only for the business world, but for our culture at large.
作者简介 Randall Stross writes the New York Times column Digital Domain and is professor of business at San Jose State University. He is the author of several critically acclaimed books, including The Wizard of Menlo Park, eBoys, and The Microsoft Way. He lives in Burlingame, California.
媒体推荐 "A computer enthusiast who wants to Google Google couldn't find a more dedicated guide than Stross....Stross's access to the company pays off nicely for both Google's fans and people who read books on paper." -- Time
"[An] even-handed and highly readable history of the company." -- Wall Street Journal
"Stross tells the epic info-opera of Google simply and swiftly. He provides elegant microhistories of familiar subjects...and sprinkles just about every page with unexpected tech facts." -- New York magazine
"In this spellbinding behind-the-scenes look at Google, Stross provides an intimate portrait of the company's ambitious aim to 'organize the world's information.'...The narrative reads like a suspense novel." -- Publishers Weekly
"A vigorous history/analysis/appraisal of the 21st century's most notable company." -- Fortune
目录
Introduction
1. Open and Closed
2. Unlimited Capacity
3. The Algorithm
4. Moon Shot
5. GooTube
6. Small World, After All
7. A Personal Matter
8. Algorithm, Meet Humanity
Conclusion
Notes
Acknowledgments
Index
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