The 24 Sales Traps and How to Avoid Them: Recognizing the Pitfalls That Mislead
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The 24 Sales Traps and How to Avoid Them: Recognizing the Pitfalls That Mislead |
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The 24 Sales Traps and How to Avoid Them: Recognizing the Pitfalls That Mislead |
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基本信息·出版社：Amacom
·页码：192 页
·出版日期：2001年12月
·ISBN：0814471412
·条形码：9780814471418
·版本：2001-12-01
·装帧：平装
·开本：20开 Pages Per Sheet
·外文书名：如何识破24个常见销售陷阱
内容简介 Book DescriptionBased on field-tested and scientifically validated research, this book replaces conventional wisdom with hard facts and an updated approach to sales. The guide uncovers 24 assumptions that lead salespeople astray, it debunks sales truisms and falsehoods like "you must be aggressive to succeed in sales" and "lower your price to close the sale", and provides real-life advice on how to close a sale without losing money and too much hard work.
Book Dimension length: (cm)22.8 width:(cm)15.4
作者简介 Dick Canada (Indianapolis, IN) is cofounder and executive director of the Institute for Global Sales Studies, an instructor at Indiana University's Kelley School of Business, and a former manager of training and development for Xerox.
媒体推荐 书评
Toronto Ontario Globe & Mail, May 2002 The book is catchy, with each section debunking a notion readers probably believe.
