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Lessons from the Heart of American Business: A Roadmap for Managers in the 21st |
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Lessons from the Heart of American Business: A Roadmap for Managers in the 21st |
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基本信息·出版社：Warner Books
·页码：276 页
·出版日期：2001年01月
·ISBN：0446525448
·条形码：9780446525442
·版本：第1版
·装帧：精装
·开本：16
·正文语种：英语
·外文书名：美国最优秀管理人的生意经
内容简介 在线阅读本书
Integrity. Honesty. Hard work. Loyalty. These are not the buzzwords of business management today. But these qualities mark the career of one of America's most successful corporate leaders, Gerald Greenwald. In 1957 Jerry Greenwald began his career at the Ford Motor Company——right on the eve of the Edsel fiasco. In the next forty years he rose to the top during some of the most exciting, turbulent times in corporate history, from the near collapse of Chrysler to the employee buyout of United Airlines. All the while Greenwald did business the way he felt in his heart: as a straight shooter, and by listening and learning every step of the way. In this book, he shares his wealth of expertise as he looks back at his career, and looks ahead to the greatest challenges facing tomorrow's corporate managers.
Unabashedly old fashioned, shaped by the Great Depression and his Midwestern childhood, Greenwald made a career out of empowering others to work toward a common goal. Here he tells aspiring managers how they can achieve consensus, build partnerships, react to crisis, and steer a corporate ship through both smooth seas and storms. And he presents an overall view of management that is cliché- and fad-free, resting instead on principles of hard work, teamwork, respect for labor, and absolute, no-holds-barred communication.
作者简介 Gerald Greenwald is a former chairman and CEO of United Airlines and former Chrysler Corporation vice-chairman,He has held top managerial positions at Ford Motor Company,Dillon Read,and Olympia&York.
媒体推荐 N0 one has done more in using new management skils to bring together organized
labor and management than Gerald Greenwald．[This book]is very instructive for those managers faced with these issues as we turn into the wind of a new century．"
——Jim Barksdale．parter.The pbarsdale Group
There is no substitute for experience…and few business executives have had a wider range of geographic and industrial business experiences than Gerald Greenwald…a sophisticated observer．Tile'war stories'are well told．"
——Lester C.Thurow,economist,M.I.T.,and author of Building Wealth: The New Rules for Individuals,Companies,and Nations in a Knowledge-Based Economy
"A fast-paced and very insightful account of Greenwald's extraordinary journey in the American business world…provides important leSSOnS．"
——Harold T.shapiro,president,Princeton University
"Greenwald'S book proves nice guys can finish first．It is that rarest of business biographies，infused with not only uncommon wit and wisdom but genuine warmth and humanity．"
——Jason McManus,former editor-in-chief,Time Inc.
编辑推荐 《Lessons from the Heart of American Business: A Roadmap for Managers in the 21st Century》：Along the way,Greenwald shares his extraordinary memories．Here is the dramatic．inside story of the last—minute signing of the Chrysler bail—out arrangement——including the office fire that nearly had the deal go up in flaⅡles——and a marvelous look at the radicallv different managerial styles of Ford legends Phil Caldwell and Ed Molina．as well as Chrysler’S Lee Iacocca．An extraordinary book for real man—
agers——and real workers——LESSONS FROM THE HEART OF AMERICAN BUSINESS iS a remarkable look at a lifetime of business achievement——from a man who did it from the heart．
GERALD GREENWALD is a former chairman and CEO of United Airlines and former Chrysler Corporation vice—chairman．He has held top managerial positions at Ford Motor Company,
Dillon Read．and Olympia&York．
CHARLES MADIGAN is a senior writer for the Chicago Tribune．
目录 Acknowledgements
ONE Have the Courage to Admit You Don't Know
TWO In the Court of the Emperor Ford
THREE We'll Always Have Pairs:Around the World for Ford
FOUR Graduate School of Hard Knocks:Running a Business
FIVE Am I Nuts?Taking the World's Toughest Job
SIX Not Such Friendly Skies
SEVEN Workers Paradise?
EIGHT Dealing with Deep Trouble
NINE Two Forbidden Words:Trust Me
TEN Leave Your Old Ethics at the Doctor:Ours Ares Better
ELEVEN Golden Years
TWELVE Who Killed Loyalty?
THIRTEEN Paying Attention to the Right Things
FOURTEEN How Not to Sell Your Soul
Index
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文摘 I don't understand airplanes and how they fly．That probably sounds unusual coming from an executire who ran a huge airline．But I am amazed whenever I see one of United'S 747s taking off．How could that much weight possibly climb SO gracefully into the sky?
I don't understand computers，either．They are plastic boxes full of mystery to me．I could never build one，don't have the foggiest notion of what is inside of one，and，I must reluctantly admit，I am a novice at using one．although I am determined now to learn．
I never understood cars，eithe r，at least not in the way that real car people understand cars．You get in，turn on the engine，and drive away．That must sound like quite a confession coming from a veteran、of Ford Motor CO．and then Chrysler Corp．
I have always believed it is important for an executave to understand how much he doesn't know．It'S arrogant to think you know everything．and a little dangerous．It'S better to recognize what you need to learn．
This iS the story of my continuing education，an experlence that began long before the day 1 walked into Ford in 1957，and，1 would hope，will continue，now that I have said my formal farewells to the folks at United Airlines．
