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Marketing: The Basics |  |
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Marketing: The Basics | |
Karl Moore is a Professor in Marketing Strategy at McGill University and an Associate Fellow at Templeton College, Oxford University. He was recently identified as being amongs a group of the ‘world’s greatest business thinkers’ in Business Strategy Review (Winter 2005).
Niketh Pareek is a journalist and management consultant. He specializes in developing business models, finance and marketing research.
Introduction 1. What is Marketing Management? 2. Marketing as a Corporate Function 3. Product and Placement 4. Price 5. Promotion 6. People 7. Segmentation, Targeting and Positioning 8. Market Research - Seeking Deep Insight into the Customer's World and Mind 9. Global Marketing Glossary Index
