The Wal-Mart Effect: How the World's Most Powerful Company Really Works--and How

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		The Wal-Mart Effect: How the World's Most Powerful Company Really Works--and How
		The Wal-Mart Effect: How the World's Most Powerful Company Really Works--and How

基本信息·出版社：Penguin Books
·页码：336 页
·出版日期：2006年12月
·ISBN：0143038788
·条形码：9780143038788
·装帧：平装
·正文语种：英语
·外文书名：沃尔玛效应: 世界上最强大的公司是怎么运转的——以及如何改变美国经济

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Wal-Mart isn’t just the world’s biggest company, it is probably the world’s most written-about. But no book until this one has managed to penetrate its wall of silence or go beyond the usual polemics to analyze its actual effects on its customers, workers, and suppliers. Drawing on unprecedented interviews with former Wal-Mart executives and a wealth of staggering data (e.g., Americans spend $36 million an hour at Wal-Mart stores, and in 2004 its growth alone was bigger than the total revenue of 469 of the Fortune 500), The Wal-Mart Effect is an intimate look at a business that is dramatically reshaping our lives.
作者简介 Charles Fishman has been a senior editor at the Orlando Sentinel and the News & Observer and is now a senior editor at Fast Company. In 2005 he won the prestigious Gerald Loeb Award for business journalism.
编辑推荐 From Publishers Weekly
Fishman shops at Wal-Mart and has obvious affection for its price-cutting, hard-nosed ethos. He also understands that the story of Wal-Mart is really the story of the transformation of the American economy over the past 20 years. He's careful to present the consumer benefits of Wal-Mart's staggering growth and to place Wal-Mart in the larger context of globalization and the rise of mega-corporations. But he also presents the case against Wal-Mart in arresting detail, and his carefully balanced approach only makes the downside of Wal-Mart's market dominance more vivid. Through interviews with former Wal-Mart insiders and current suppliers, Fishman puts readers inside the company's penny-pinching mindset and shows how Wal-Mart's mania to reduce prices has driven suppliers into bankruptcy and sent factory jobs overseas. He surveys the research on Wal-Mart's effects on local retailers, details the environmental impact of its farm-raised salmon and exposes the abuse of workers in a supplier's Bangladesh factory. In Fishman's view, the "Wal-Mart effect" is double-edged: consumers benefit from lower prices, even if they don't shop at Wal-Mart, but Wal-Mart has the power of life and death over its suppliers. Wal-Mart, he suggests, is too big to be subject to market forces or traditional rules. In the end, Fishman sees Wal-Mart as neither good nor evil, but simply a fact of modern life that can barely be comprehended, let alone controlled.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist
The "Wal-Mart effect" has become a common phrase in the vocabulary of economists and includes a broad range of effects, such as forcing local competitors out of business, driving down wages, and keeping inflation low and productivity high. On a global scale, Wal-Mart's relentless commitment to "everyday low prices" has had a massive impact on the trend toward importing from countries like China and the resultant loss of manufacturing jobs here. Because of its strict policy on secrecy, surprisingly little is known about the inside workings of the largest corporation ever in the U.S and now the world. Although much has been written before on the legendary story of Sam Walton, Fishman finally takes us inside the carefully guarded workings of the "Wal-Mart ecosystem," where management surrender their lives and families, working 12 hours a day, six days a week, in a near-holy quest toward the never-ending goal of lower prices. He brings to light the serious repercussions that are occurring as consumers and suppliers have become locked in an addiction to massive sales of cheaper and cheaper goods. David Siegfried
Copyright © American Library Association. All rights reserved --This text refers to the Hardcover edition.

Review
The Wal-Mart Effect is an interesting look at how big corporations affect our planet in positive and negative ways. The strength . . . is in the stories about the lives that Wal-Mart has touched, set against the backdrop of an astounding array of data. -- USA Today

The Wal-Mart Effect saunters through the influential economic ‘ecosystem’ that the discount chain represents with clarity, compelling nuance, and refreshing objectivity. -- The Christian Science Monitor

A must-read if one is even to begin understanding the global dominance of Wal-Mart. -- The Washington Post

Highly readable, incisive, precise, and even elegant. -- San Francisco Chronicle

Insightful. -- BusinessWeek

The best Wal-Mart exposé yet . . . as measured by depth and breadth of research, writing style, and evenhanded treatment. -- The Denver Post

Review
The best Wal-Mart exposé yet . . . as measured by depth and breadth of research, writing style, and evenhanded treatment. (The Denver Post)

Highly readable, incisive, precise, and even elegant. (San Francisco Chronicle)

The Wal-Mart Effect is an interesting look at how big corporations affect our planet in positive and negative ways. The strength . . . is in the stories about the lives that Wal-Mart has touched, set against the backdrop of an astounding array of data. (USA Today)

Insightful. (BusinessWeek)

The Wal-Mart Effect saunters through the influential economic ‘ecosystem’ that the discount chain represents with clarity, compelling nuance, and refreshing objectivity. (The Christian Science Monitor)

A must-read if one is even to begin understanding the global dominance of Wal-Mart. (The Washington Post)

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