Small is the New Big: And 183 Other Riffs, Rants and Remarkable Business Ideas
| 商家名称 |
信用等级 |
购买信息 |
订购本书 |
|
|
 |
Small is the New Big: And 183 Other Riffs, Rants and Remarkable Business Ideas |
 |
|
|
Small is the New Big: And 183 Other Riffs, Rants and Remarkable Business Ideas |
|
基本信息·出版社：Penguin Books Ltd
·页码：352 页
·出版日期：2007年06月
·ISBN：0141030534
·条形码：9780141030531
·装帧：平装
·正文语种：英语
内容简介 As one of today's most influential business thinkers, Seth Godin has now collected the most provocative short pieces from his pioneering blog. This book also includes his most popular columns from Fast Company magazine and several of the short e-books he has written in the last few years. Includes:Clinging to Your Job Title?The Persistence of Really Bad IdeasThe Seduction of 'Good Enough'Judging a Book by its CoverDo Less Small is the New Big is packed with inspiring ideas: as Godin says in his introduction, 'I'm certain that you're smart enough to see the stuff you've always wanted to do buried deep inside one of these riffs. And I'm betting that once inspired, you'll actually make something happen.'
作者简介 Seth Godin is the author of seven books that have been bestsellers around the world and have been translated into more than fifteen languages. He's been featured in The Wall Street Journal, Forbes, Fortune, Fast Company and Business Week. Godin was singled out by Successful Meetings Magazine as one of twenty-one top speakers for the twenty-first century. Before Small is the New Big, The Big Moo and All Marketers Are Liars, Godin wrote Free Prize Inside!, which Forbes picked as one of its books of the year (as did Fast Company). He is also the author of Purple Cow, the bestselling marketing book of the decade, and Permission Marketing.
