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Free International Edition: The Past and Future of a Radical Price |
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Free International Edition: The Past and Future of a Radical Price |
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基本信息·出版社：Hyperion
·页码：256 页
·出版日期：2009年07月
·ISBN：140131001X
·International Standard Book Number：140131001X
·条形码：9781401310011
·EAN：9781401310011
·装帧：平装
·正文语种：英语
内容简介 THE NEW YORK TIMES BESTSELLING AUTHOR HERALDS THE FUTURE OF BUSINESS IN FREE.
In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates thriving niche markets, allowing products and eager consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. In our twenty- first-century economy, Free is more than a promotional gimmick: It's a business strategy that is essential to a company's successful future.
作者简介 CHRIS ANDERSON is the author of the international bestseller The Long Tail. He is the editor in chief of Wired magazine and was the U.S. business editor at The Economist. He began his career at the two premier science journals Science and Nature. He holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California.
媒体推荐 PRAISE FOR CHRIS ANDERSON'S INTERNATIONAL BESTSELLER, THE LONG TAIL
"The Long Tail is one of this season's most thought-provoking books."
-BusinessWeek
"It belongs on the shelf between The Tipping Point and Freakonomics."
-Reed Hastings, CEO, Netflix
"I'd put Anderson and his work on par with Malcolm Gladwell and Clayton M. Christensen as one of the more important pieces of business philosophy published in the emerging global, digital era."
-Alan T. Saracevic, San Francisco Chronicle
编辑推荐 MEDIA SAVVY AUTHOR: As editor-in-chief of WIRED, Chris Anderson has been one of America's most sought after commentators on tech trends, appearing widely on major media.
BESTSELLING TRACK: Anderson's last book, THE LONG TAIL, was not only a major bestseller that netted over 150,000 copies, but highly influential, its title now having entered the lexicon, right alongside THE TIPPING POINT.
CONTROVERSIAL TOPIC: FREE will add controversy to the kind of compelling concepts which made THE LONG TAIL a bestseller; presenting a seemingly radical new business template that no one will be able to ignore, especially with Anderson stirring the pot.
专业书评 Chris Anderson follows his hugely influential New York Times bestseller, THE LONG TAIL, with this indispensable account of the surprising web-driven trend that will change the face of business as we know it.
序言 IN NOVEMBER ZOO8, the surviving members of the original Monty Python team, stunned by the extent of digital piracy of their videos, is- sued a very stern announcement on YouTube:
For 3 years you YouTubers have been ripping us off, taking tens of thousands of our videos and putting them on YouTube. Now the tables are turned. It's time for us to take matters into our own hands.
We know who you are, we know where you live and we could come after you in ways too horrible to tell. But being the extra ordinarily nice chaps we are, we've figured a better way to get our own back: We've launched our own Monty Python channel on YouTube.
No more of those crap quality videos you've been posting. We're giving you the real thing--high quality videos delivered straight from our vault. What's more, we're taking our most viewed clips and uploading brand new high quality versions. And what’s even more, we're letting you see absolutely everything for free. So there!
But we want something in return.
