The Practical Guide to Sales & Marketing Management
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The Practical Guide to Sales & Marketing Management |
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基本信息·出版社：Prentice Hall
·页码：390 页
·出版日期：1998年06月
·ISBN：0137758677
·条形码：9780137758678
·版本：第1版
·装帧：精装
·开本：20开 Pages Per Sheet
·外文书名：营销和市场管理实用指南
内容简介 This work offers anyone with sales and marketing responsibilities an understanding of how these departments operate, and how they can better achieve their sales goals. Case studies are featured, as well as the inclusion of sample forms. Areas covered include the product development process, market share strategies, competitive research, campaign creation and execution, and the role of advertising and promotion.
Book Dimension: length: (cm)24.2 width:(cm) 18.2
Book Dimension
Height (mm) 229 Width (mm) 152
目录 Preface
Introduction: Allies and Adversaries: The Differences Between Sales and Marketing
Ch. 1 What the Director of Marketing Does
3
Ch. 2 The Role of Advertising
29
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