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The Impulse Factor: Why Some of Us Play It Safe and Others Risk It All |  |
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The Impulse Factor: Why Some of Us Play It Safe and Others Risk It All | |
By combining his research with real-world examples of extreme decision making, Tasler teaches readers how to thrive when faced with difficult choices. More than just a book, The Impulse Factor provides a clear understanding of why you make the choices you do -- and the tools to make those decisions change your business and your life.
作者简介 Nick Tasler is the director of research and development for think tank and consultancy TalentSmart. He is the author of the online Impulse Factor? test and the head of TalentSmart's global research. He lives in Minneapolis, Minnesota, with his family.
编辑推荐 From Publishers Weekly
Corporate psychologist Tasler draws on years of research and the latest findings in genetics, neurology and management theory to explore the benefits and dangerous consequences of human impulsiveness. At the heart of the author's argument is his pioneering Impulse Factor Test, an online assessment that classifies people as risk managers or potential seekers. According to Tasler, potential seekers are quick to identify new opportunities and are comfortable making important decisions, but their tendency to shoot first and apologize later can lead to trouble if not tempered; conversely, risk managers favor careful nurturing of existing opportunities, providing the stability businesses need to survive, but they often miss opportunities for growth because they are inherently cautious. This intriguing and highly readable analysis demonstrates how both groups can enhance their decision making and is enlivened by dramatic stories of innovators from St. Francis to Bill Gates and scientific reports on impulsiveness in different species and in hyperactive children. Tasler's pragmatic advice on leveraging the talents of both the brash and the bashful make this rewarding reading for anyone in the business world. (Oct.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review
"This book is a fascinating exploration of the human tension between seeking new opportunities and protecting the ones we already have, and offers useful insight on how to improve our decision making."-- Michael Gerber, bestselling author of The E-Myth and Awakening the Entrepreneur Within<br /><br />"Wow! The best books teach you how to see the world in a whole new way. Nick manages to do that in the first ten pages. Brimming with anecdotes and research, this is not a risky choice. Grab a copy."-- Seth Godin, author of Tribes<br /><br />"This intriguing and highly readable analysis demonstrates how both groups ["risk managers" or "potential seekers"] can enhance their decision making and is enlivened by dramatic stories of innovators from St. Francis to Bill Gates and scientific reports on impulsiveness in different species and in hyperactive children. Tasler's pragmatic advice on leveraging the talents of both the brash and the bashful make this rewarding reading for anyone in the business world." -- Publishers Weekly --This text refers to the Audio CD edition.
Review
"This book is a fascinating exploration of the human tension between seeking new opportunities and protecting the ones we already have, and offers useful insight on how to improve our decision making."-- Michael Gerber, bestselling author of The E-Myth and Awakening the Entrepreneur Within
"Wow! The best books teach you how to see the world in a whole new way. Nick manages to do that in the first ten pages. Brimming with anecdotes and research, this is not a risky choice. Grab a copy."-- Seth Godin, author of Tribes
"This intriguing and highly readable analysis demonstrates how both groups ["risk managers" or "potential seekers"] can enhance their decision making and is enlivened by dramatic stories of innovators from St. Francis to Bill Gates and scientific reports on impulsiveness in different species and in hyperactive children. Tasler's pragmatic advice on leveraging the talents of both the brash and the bashful make this rewarding reading for anyone in the business world."-- Publishers Weekly
文摘
Origin of Seekers:
From Cavemen to Cage Fighters
According to the official program, Nick Wernimont stands just under six feet tall and weighs 170 pounds. He looks like the kind of guy who, if you saw him walking down a dark alley...well, you would probably think he got lost looking for the VIP entrance to a night club. What's most striking about his appearance is how much he does not look like a ruffian compared to the other raw slabs of beef lumbering around inside the ring. Although he appears to treat his trips to the gym with due respect, Wernimont reminds you more of an underwear model than a cage fighter. Even from the cheap seats (which describes pretty much every seat in the house at an amateur boxing match), you can see Wernimont's sparkling rows of white teeth. He has a day or two's collection of stubble sprouting on his face, where an aspiring beard will have its hopes dashed by a razor as soon as tonight's fight is over. The shadow beard is presumably an attempt to draw attention away from his other metrosexual features, like the suspiciously perfect tan and what I can only guess are well-manicured nails. In truth, it just makes him look even more like Brad Pitt, but less like Pitt's demented character in the movie Fight Club and more like his dapper Dillinger role in Ocean's Eleven. Either way it's a thinly veiled effort to deceive, which probably fills his rough-looking opponent with confidence. Unfortunately for his foe, that confidence will prove to be painfully false. And then I start to think that maybe that has been Wernimont's strategy all along.
There is definitely more to this guy than meets the eye. Wernimont has been training with his boxing coach, his world champion Jiu-Jitsu coach, and his Muay Thai coach twice a day for six days a week for the last year, with just three exceptions. He took one week off to run with the bulls in Pamplona, Spain...on all five of
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