Retailing
基本信息·出版社：South-Western, Div of Thomson Learning ·页码：572 页 ·出版日期：2007年03月 ·ISBN：0324364377 ·条形码：9780324364378 ·装帧 ...
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Retailing |
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基本信息·出版社：South-Western, Div of Thomson Learning
·页码：572 页
·出版日期：2007年03月
·ISBN：0324364377
·条形码：9780324364378
·装帧：平装
·正文语种：英语
内容简介 Full color, completely current, and packed with practical applications, the sixth edition of the market-leading retailing delivers the inside track to the fast-moving retail industry. "Retailing" is written by one of the most seasoned author teams in the market. Professor Dunne has more than 40 years of university teaching experience, nine books, and countless hours of consulting work to his credit. An authority in the area of marketing strategy and distribution systems, Professor Lusch has published 15 books. While others may focus on lackluster descriptions of retailers and their most mundane tasks, Dunne and Lusch bring retailing to life, covering the latest developments in the field and detailing behind-the-scenes stories in a conversational style filled with pictures and exhibits. It emphasizes the impact of technology and the Internet, as well as gives solid coverage to international topics and issues unique to service providers.This text also illustrates how retailing as a career choice can be fun, exciting, challenging, and rewarding. This excitement arises from selecting a merchandise assortment at market, determining how to present the merchandise in the store, developing a promotional program for the new assortment, or planning next season's sales - all in an ever-changing economic environment. And the reward comes from doing this better than the competition. Helping students achieve their personal bests, "Retailing" includes a thorough in-text study guide, which includes review questions, writing and speaking exercises, cases covering the gamut of retail operations, a computer spreadsheet case involving a small retail shop, and more. In addition, Planning Your Own Retail Business exercises give students experience grappling with the challenges managers/owners face in day-to-day operations, allowing readers to see firsthand the financial impact of retail decisions.
