基本信息·出版社：McGraw-Hill ·页码：192 页 ·出版日期：2008年12月 ·ISBN：0071602216 ·International Standard Book Number：0071602216 ·条形码 ...
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CATS: The Nine Lives of Innovation |
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CATS: The Nine Lives of Innovation |
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基本信息·出版社：McGraw-Hill
·页码：192 页
·出版日期：2008年12月
·ISBN：0071602216
·International Standard Book Number：0071602216
·条形码：9780071602211
·EAN：9780071602211
·版本：1
·装帧：精装
·正文语种：英语
内容简介 在线阅读本书
It's time to let the CATS out of the bag ...
Curiosity might have killed the proverbial cat, but without it very real achievements would never occur. With this book as your guide, you’ll learn how to spark your innate curiosity, pounce on problems in ways you never imagined, and enjoy greater success and satisfaction at work—and in your personal life.
Playful, profound, and positively upbeat,
CATS provides what you need to tap into your power of innovation—and then unleash it in every member of your organization. While most business thinkers view this challenge from the top down, Stephen Lundin sees the subject from a CAT's-eye view, explaining how to get every employee--no matter what level--to think and act in innovative ways. Inside, he examines the four challenges to innovation and offers practical measures aimed at conquering them. You'll learn how to:
Be brave ('fraidy cats never innovate)
Stop being “normal” (make your own rules!)
Embrace failure (it's the only way to learn)
Foster creativity (don't be a control freak)
Lundin then describes the Nine Lives of Innovation, each of which is a step toward realizing your inner CAT and becoming a fully contributing member of an innovative organization.
Prowling inside every employee is a questioner, a creator, an innovator--claws out and ready to pounce. Become a CAT and you may fi nd yourself springing on ideas in a way that surprises you—and everyone around you.
作者简介 Stephen C. Lundin is a writer and filmmaker with a background in business, management, and education. His bestselling book FISH! has appeared continuously on the Wall Street Journal and BusinessWeek bestseller lists, and has been published in 34 languages.
专业书评 From Publishers Weekly In his first solo effort, management consultant Lundin (co-author of the bestselling Fish! series of business titles) presents a collection of self-awareness and thought exercises to help both managers and underlings become more innovative and involved in their personal and business lives. Lundin delineates four obstacles that limit creativity in all kinds of environments: negative feedback, habit, fear and failure of leadership. He then describes nine techniques for overcoming those obstacles, which include organizing, understanding creativity ("Know that innovation isn't normal") and the power of provocation. Though none of these concepts are new (essentially lifted from the creative arts), much may be unfamiliar to a business audience. The CATS concept itself is rather weak-a CAT (not an acronym) is "anyone working to develop his or her capacity to innovate"-and serves less as a metaphor than a set up for puns in section titles and asides: "CAT Nip," "CAT Pause," "We have let the CAT out of the bag!" Though people with workplace problems like heavy-handed management, narrow-minded thinking or oppressive corporate culture can certainly benefit from Lundin's advice, his repetitive and overly enthusiastic text is more interested in following self-help formula than efficiently helping busy, uninspired execs.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
“Learn the art of innovation and reveal your true potential with Steve Lundin’s CATS: The Nine Lives of Innovation.”
—Marshall Goldsmith, bestselling author of What Got You Here, Won’t Get You There
What's the solution to “business as usual?” The curiosity of a cat! Stephen Lundin, the bestselling co-author of
FISH!, unveils the next big trend in business--innovation as a tool of personal success.
CATS is full of simple yet profound information and anecdotes that can be used to spark the curiosity and creativity within every employee and, thus, inspire innovative approaches to ordinary situations. You'll learn how to identify the major obstacles to innovative thought and live the nine “lives” of innovation, which include:
FOCUS--tune out the distracting “noises” of everyday life
PREPAREDNESS--be ready to spring when you least expect it
PERSPECTIVE--break from the tired old way of looking at things
INTELLECTUAL PROVOCATION--everything is fascinating . . . if you know where to look
目录 Introduction and Overview Why Cats? Four Challenges, Nine Lives Nine Lives of Innovation Overcome Clutter Always be Prepared Understand That Innovation Isn't Normal Welcome Real Provocation Promote Imaginary Provocation Say, 'How Fascinating' Fail Early and Fail Well Pounce on Change Master CAT Wrangling
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