iProperty: Profiting from Ideas in an Age of Global Innovation

商家名称	信用等级	购买信息	订购本书
		iProperty: Profiting from Ideas in an Age of Global Innovation
		iProperty: Profiting from Ideas in an Age of Global Innovation

基本信息·出版社：Wiley
·页码：288 页
·出版日期：2008年01月
·ISBN：0470171790
·条形码：9780470171790
·装帧：精装
·正文语种：英语
·外文书名：从全球创新时代的理念中获利

内容简介 在线阅读本书

In today’s turbulent global economy, companies establish competitive advantage by creating the most exciting ideas and taking them to market. To sustain this competitive advantage and thrive long term, innovative companies must use intellectual property to protect their valuable ideas. iProperty explores the intellectual property strategies and tactics used by successful companies to protect ideas. It answers the question, "If I’m serious about strategically deploying intellectual property in a way that benefits my bottom line, what should I do on Monday morning to make that happen?" Too often, books dealing with strategy remain high-level and vague, while intellectual property books frequently bog the reader down in the intricacies of patent laws and regulations. Avoiding these extremes, iProperty emphasizes the concrete details involved in actual implementation and provides executives, managers and attorneys with practical advice for developing and executing a strategic intellectual property plan that will yield a measurable return on investment.
作者简介

William Barrett is a patent attorney and author with a passion for developing novel approaches to managing intellectual property. He is Vice President of Intellectual Property for Advanced Liquid Logic, Inc., in Research Triangle Park, North Carolina.

Christopher Price is CEO of LAAMScience, Inc., in Research Triangle Park, North Carolina. A serial entrepreneur, Chris has served as CEO for several life sciences companies based on a variety of technologies and is an inventor on more than 30 U.S. patents and patent applications.

Thomas Hunt is Director of Intellectual Property at Markem Corporation in Keene, New Hampshire. A patented inventor and cofounder of ipCapital Group, Inc., a premier IP strategy consulting firm, Tom has developed and refined intellectual asset management methodologies and processes that have been used in over 350 companies.
媒体推荐 Review
"the authors address the ways in which globalization has changed the way companies play the intellectual property game….for those who must address such issues, this book is must reading." (Bookviews.com, April 2008)

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