Luxury Brand Management: A World of Privilege

商家名称	信用等级	购买信息	订购本书
		Luxury Brand Management: A World of Privilege
		Luxury Brand Management: A World of Privilege

基本信息·出版社：Wiley
·页码：400 页
·出版日期：2008年03月
·ISBN：0470823267
·条形码：9780470823262
·装帧：精装
·正文语种：英语
·外文书名：奢侈品管理: 特权的世界

内容简介 在线阅读本书

A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.

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