Strategic Marketing for Nonprofit Organizations. Alan R. Andreasen, Philip Kotle
基本信息·出版社：Pearson Education ·页码：528 页 ·出版日期：2008年02月 ·ISBN：0132345544 ·条形码：9780132345545 ·装帧：平装 ·正文语种：英 ...
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Strategic Marketing for Nonprofit Organizations. Alan R. Andreasen, Philip Kotle |
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Strategic Marketing for Nonprofit Organizations. Alan R. Andreasen, Philip Kotle |
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基本信息·出版社：Pearson Education
·页码：528 页
·出版日期：2008年02月
·ISBN：0132345544
·条形码：9780132345545
·装帧：平装
·正文语种：英语
内容简介 For graduate courses in Nonprofit Marketing and Management.This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.
