| 商家名称 | 信用等级 | 购买信息 | 订购本书 |
 |
 |
The Bear Necessities of Business: Building a Company with Heart |  |
 |
|
The Bear Necessities of Business: Building a Company with Heart | |
Leading the way is Maxine Clark, the company′s founder, Chairman, and Chief Executive Bear. Clark is widely recognized as one of the nation′s leading and most creative entrepreneurs. In The Bear Necessities of Business, she reveals how she built this amazing global business from the ground up, while arming you with the tools you need to start, run, and market your own company in today′s tough competitive environment. While primarily drawing on real–life experiences from Build–A–Bear Workshop®, Clark also offers wisdom gained throughout her entire thirty–plus–year career, including lessons and examples from some of the other great companies that do so much right.
Straightforward and accessible, The Bear Necessities of Business is divided into seven parts, each built around an essential element that will allow you to stand apart from the crowd. The short, accessible chapters show you everything you need to: Get your business started Become a great boss Connect with your customers Add value to the overall experience Effectively market your company Plan for future growth Give back to your customers, employees, and community
Best of all, these principles can be applied to any industry and are proven to work whether your target audience is children, teenagers, baby boomers, seniors, or any age in–between.
Whether you′re looking to start a new business, improve an existing one, be a better manager, or hire the best employees, The Bear Necessities of Business contains the insights and information you need to succeed. Even if you work for some–one else and have no plans to strike out on your own, you′ll still benefit from the advice found in this book. After all, the best employees—and those who consistently rise to the top—are those who think like entrepreneurs!
作者简介 MAXINE CLARK is the founder, Chairman, and Chief Executive Bear of Build–A–Bear Workshop®. A veteran of the retail industry, she has been widely recognized for her innovative work and is regularly featured in the media. Clark spent twenty years with The May Department Stores Company and later served as president of Payless ShoeSource, which she turned into the number one seller of children′s licensed footwear in the world. Since 1997, Clark has focused her attention on Build–A–Bear Workshop, a retail store that lets customers create their own stuffed companions. The first store opened in 1997, and there are¿now more than 200 locations around the world.
AMY JOYNER is a former award–winning business reporter who has written on entrepreneurship for many years. She is a small business expert as well as author of The eBay Millionaire and coauthor of Making Dough, both published by Wiley.
编辑推荐 Review
"... it’s well structured so that people can easily dip in and out. Worth reading whatever your line of business." (The Guardian, September 2006)
"The advice is excellent and easily transferable." (Professional Manager, Octobebr 2006)
Review
"... it’s well structured so that people can easily dip in and out. Worth reading whatever your line of business." (The Guardian, September 2006)
"The advice is excellent and easily transferable." (Professional Manager, Octobebr 2006)
