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One Billion Customers: Lessons from the Front Lines of Doing Business in China |  |
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One Billion Customers: Lessons from the Front Lines of Doing Business in China | |
编辑推荐 "McGregor illustrates the dangers and allure of the Chinese market."
- The Washington Post^"Colorful and cautionary, offering sound prescriptions for Westerners."
- BusinessWeek^"McGregor is a keen observer and raconteur."
- USA Today^"[McGregor's] book is the best to date...Our little nugget of wisdom on the China market for those wanting to do business there? Read this book."
- Time^?"James McGregor's knowledge of how business is done in China is extraordinary. As a journalist and businessman, he witnessed firsthand China's remarkable transformation in the space of two decades from a backward country to a rising economic power. With his extensive hands-on experience in China and his formidable storytelling skills, his book, One Billion Customers, is filled with valuable insights and advice for both knowledgeable business persons and ordinary readers interested in gaining a better understanding of China's rapidly developing market economy."
- Henry Kissinger^"Help[s] the rest of us understand the labyrinth of Chinese deal making."
-- Fast Company
^"One of the best books of 2005."
-- Barron's^"This book should help foreign executives avoid some of the pitfalls."
-- Financial Times^"McGregor sees beyond the normal reasons for China's rise"
-- CBS News^"Chock-full of concrete tips about how not to lose your shirt in China."
-- The Spectator
目录
Map viii
Cast of Characters x
Preface xviii
Introduction - A Startup and a Turnaround - With one foot firmly in the past, and the other stepping into the future, China is simultaneously the world's largest startup and turnaround. - 1
1 - The Grand Bargain - Two hundred years of foreign domination and duplicity have left a residue of suspicion and distrust. Understanding that history is essential to doing business with the Chinese. - 21
2 - Same Bed, Different Dreams - Avoid joint ventures with Chinese government partners. The clash of civilizations in Morgan Stanley's joint-venture investment bank shows why and offers hard-learned lessons on how to cope. - 58
3 - Eating the Emperor's Grain - China's relationship-driven system is often incompatible with honesty. This peasant tycoon's journey into the dark heart of China's endemic corruption shows how it works and outlines your options. - 94
4 - Dancing with the Dinosaurs - Powerful bureaucratic opponents can be beat if you have China's interests at heart. Dow Jones and Reuters demonstrate how using China's own tactics can be useful. - 126
5 - Caught in the Crossfire - Government lobbying must be a key part of your China business plan, especially for technology companies that might be squeezed between hot competition and the Cold War. - 155
6 - The Truth Is Not Absolute - The Communist Party believes it must control information to stay in power, but China needs an informed citizenry to compete in a global economy. This leaves the media, from Rupert Murdoch to a crusading Chinese journalist, searching for the size of their cages. - 190
7 - The Best-Laid Plans - Government planning and manipulation of foreign companies fueled China's construction of the world's largest telecom system. But this saga shows how entrepreneurship and the market can beat the planners. - 225
8 - Managing the Future - China is a nation always cramming for final exams, but it will take innovation, not prescribed solutions, to pass the global business test. - 258
Afterword - 295
Acknowledgments - 303
Index - 311
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文摘 Preface
It should have been a routine flight from Beijing to the coastal city of Fuzhou. The government-owned airline was new and the airplane was fresh from a foreign factory. But I began to get a sense that this ride wouldn't be entirely routine when I saw how cheerfully untrained our crew was. The flight attendants sat giggling in the front row, eagerly putting together take-home bags of the best food from the extra meals. The cockpit door was open throughout the flight. The flight engineer came back to snooze in the front row.
Finally we began our descent. The lush green countryside, populated by farm huts and pigpens, loomed closer and closer. As the aircraft swung around to line up on the rapidly approaching runway, two of the flight attendants stood behind the pilot and copilot as if surfing the plane onto the runway. Then, with barely fifty feet between us and the rubber-scarred runway, the pilot suddenly jammed the throttles forward. Engines screaming, we began an abrupt climb. Amazingly, neither of the flight attendants toppled over, but they did stumble back to their seats with a look of fright. Up and around we went, once again lining up on the runway. Then I heard the distinctive eerrrrrrrr of the landing gear being lowered and felt the shuddering as the wheels entered the airstream. I hadn't noticed any of that on our first approach. So that's why we did the sudden go-around!
I was thinking about how sensible it was to travel by train as I walked into the terminal. Then I saw a propaganda poster on the wall that has since remained firmly in my mind as the perfect description of the transformation China is undergoing: STRIVE TO FLY NORMAL. That is the essence of what China is trying to do: become a normal country, one that is integrated into the world economy, a place where citizens can concentrate on their prosperity and happiness instead of suffering from political power struggles. Like our novice flight crew, China has spent tha
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