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How to Get to the Top: Business Lessons Learned at the Dinner Table |  |
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How to Get to the Top: Business Lessons Learned at the Dinner Table | |
Do you want to get to the top? Do you want to know how to rise above the crowd and become a leader in your field? Then this is the book for you. In How to Get to the Top, bestselling author Jeffrey J. Fox combines his own experience as an extremely successful entrepreneur with lessons learned at the family dinner table by business leaders such as Howard Schultz, CEO of Starbucks; Tom Chappell, founder of Tom?s of Maine; Leslie Blodgett, CEO of Bare Escentuals; and George Steinbrenner, principal owner of the New York Yankees. The essential guide on how to get to the top -- and stay there -- this compelling book contains hard-hitting advice on independence and self-reliance, management dynamics, and problem solving, including:
--You can?t unsour the milk.
--Speak sweetly: You may have to eat your words.
--Tip as if you were the tippee.
--Act like you own the place.
--You have to know the rules to break them.
--Never be late.
--Always compliment the chef . . . especially at home.
--Teach your girls to whistle.
--Spend the company?s money as you would your own.
--Don?t teach the quarterback to catch.
作者简介 Jeffrey Fox founded Fox & Company, Inc., a marketing consulting firm, in 1982. Client engagements include marketing strategy, innovation enhancement, selling skills training, branding, and various applications of a proprietary methodology called “dollarization.” Prior to starting Fox & Co. Jeffrey was Vice-President, Marketing and a Corporate Vice President of Loctite Corporation. He was also Director of Marketing for the wine division of The Pillsbury Co., and held various senior level marketing jobs at Heublein, Inc., including Director of New Products. Jeffrey is the winner of "Sales & Marketing Management" magazine’s Outstanding Marketer Award; winner of the American Marketing Association’s Outstanding Marketer in Connecticut; and the National Industrial Distributors award as the Nation’s Best Industrial Marketer. He is the subject of a Harvard Business School case study that is rated one of the top 100 case studies and is thought to be the most widely taught marketing case in the world. Jeffrey graduated from Trinity College in Hartford, Connecticut, and earned his MBA from Harvard Business School. He served as Trustee of Trinity College, and has won several alumni awards including Person of the Year. He is a member of the Board of Directors of Saint Francis Hospital, one of the nation’s top 100 hospitals. Jeff is the author of How to Become CEO, which was on the NY Times, Business Week, Wall Street Journal, Knight-Ridder, Amazon.com, and German best seller lists. The book is published in twenty-five languages and in all the major countries of Western Europe, Asia, and South America. Jeff’s second book, How To Become A Rainmaker was also a BusinessWeek and Wall Street Journal best seller, and is being published worldwide. His third book Don’t Send A Resume, published in May of 2001, is a contrarian approach to marketing oneself.
专业书评 From AudioFile
A marketing guru and author of numerous business audios turns his attention to character. Treat customers like family, take pride in your place of business, tip generously, avoid grandstanding, show up on time--all are part of a potpourri of inspiring ideas presented in 54 fast-moving chapters unified by Foxs humanitarian sensibilities. He has a strong vocal presence--intimate but not so chummy that it interferes with his authority as an expert. He combines basic altruism with the determination of a consultant who believes in both his ideas and his clients. Its a message that will bring most listeners back to a way of operating that is guided by the Golden Rule and by common courtesy. T.W. © AudioFile 2007, Portland, Maine-- Copyright © AudioFile, Portland, Maine --This text refers to the Audio CD edition.
