Catering: A Guide to Managing a Successful Business Operation

商家名称	信用等级	购买信息	订购本书
		Catering: A Guide to Managing a Successful Business Operation
		Catering: A Guide to Managing a Successful Business Operation

基本信息·出版社：John Wiley & Sons
·页码：368 页
·出版日期：2008年02月
·ISBN：076455798X
·条形码：9780764557989
·装帧：精装
·正文语种：英语
·外文书名：公共饮食

内容简介 In this invaluable reference, The Culinary Institute of America provides all the information that caterers and would–be caterers need to set up and run a successful catering business of any kind. From launching the business, establishing pricing, setting up a kitchen, staffing, and marketing to planning events, organizing service, preparing food, managing the dining room and beverages, and developing menus, it provides detailed guidance on every aspect of the catering business, showing operators how to troubleshoot and creatively solve problems. Illustrated throughout with 50 photographs and 30 black–and–white illustrations, Catering is an indispensable guide for anyone who wants to succeed in this highly competitive field.
作者简介

Bruce Mattel is an associate professor in culinary arts at The Culinary Institute of America, where he teaches advanced garde manger in the college′s degree programs. Chef Mattel graduated from the CIA with honors in 1980 and worked as a chef at several notable restaurants, including the Coq d′Or, Le Bernardin, and Prunelle. Prior to joining the CIA faculty, he was chef and owner of Custom Cuisine, a catering company and gourmet shop in Tarrytown, New York.

Founded in 1946, The Culinary Institute of America is an independent, not–for–profit college offering bachelor′s and associate degree programs in culinary arts and baking and pastry arts. A network of more than 37,000 alumni in food service and hospitality has helped the CIA earn its reputation as the world′s premier culinary college. Courses for food service professionals are offered at the college′s main campus in Hyde Park, New York, and at The Culinary Institute of America at Greystone, in St. Helena, California. Greystone also offers baking and pastry arts, accelerated culinary arts, and professional wine certifications.
专业书评

Praise for Catering

"Every restaurateur also wants to be in catering but doesn't always know how to take that step. Catering shows us how to take that step with ease and grace."
—Nick Livanos Co-owner of The Livanos Restaurant Group

"This book is the most comprehensive, all-in-one resource I have seen. It is filled from cover-to-cover with accurate, updated, and detailed information on all aspects of the catering industry. It is a must read for both novices and experienced caterers."
—Alison Awerbuch Executive Vice President and Partner of Abigail Kirsch Catering Relationships

"If this book had been around when I started my company, it would have shaved ten years of frustration and foolish decisions off my career and added ten years to my life. The devil (or the profit) is in the details and Catering covers the details, chapter by chapter, with entertaining examples and insightful photographs."
—Lori Daniel Chief Inspiration Officer/Founding Chef and Co-Chair of Two Chefs on a Roll

"After twenty-six years of building my business on intuition and creativity, I wish I would have had this book when I first started. If you are starting a catering company, buy this book! It sets the standard for today's competitive market with emphasis on profitability."
—Elaine Bell Owner of Elaine Bell Catering

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