基本信息·出版社：Berrett-Koehler ·页码：200 页 ·出版日期：2006年07月 ·ISBN：1576753867 ·条形码：9781576753866 ·版本：2006-07-31 ·装帧：精 ...
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The Small-Mart Revolution: How Local Businesses Are Beating the Global Competiti |
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The Small-Mart Revolution: How Local Businesses Are Beating the Global Competiti |
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基本信息·出版社：Berrett-Koehler
·页码：200 页
·出版日期：2006年07月
·ISBN：1576753867
·条形码：9781576753866
·版本：2006-07-31
·装帧：精装
·开本：32开 Pages Per Sheet
·外文书名：小尔玛革命
内容简介 Book Description
Shuman's groundbreaking work offers an alternative model to the dominant view of economic development, a model that liberates and fosters the natural capacities of local businesses to grow and prosper. His book provides both a compelling case for the macroeconomic benefits of buying (and building) local, and he shows readers how easy and beneficial it is - to them and to their communities - to "go local" in their four key spending categories: goods, services, energy and finance. Ultimately, Shuman provides an optimistic vision and a practical roadmap for consumers who wonder if their spending is really paying off.
Publisher Comments:
Defenders of globalization, free markets, and free trade insist there’s no alternative to mega-stores like Wal-Mart — Michael Shuman begs to differ. In The Small-Mart Revolution Shuman makes a compelling case for his alternative business model, one in which communities reap the benefits of "going local" in four key spending categories: goods, services, energy, and finance. He argues that despite the endless media coverage of multinational conglomerates, local businesses give more to charity, adapt more easily to rising labor and environmental standards, and produce more wealth for a community. They also spend more locally, thereby increasing community income and creating wealth and jobs. The Small-Mart Revolution presents a visionary yet practical roadmap for everyone concerned with mitigating the worst of globalization.
Review:
"Shuman begins his book about the 'local-first' movement by describing his annual trip to Wal-Mart to purchase a sturdy yet inexpensive pair of sneakers; he concludes it with a visit to his physical therapist, who tells him those same sneakers have exacerbated his chronic back pain. These two anecdotes provide context for Shuman's thesis: locally owned businesses are more beneficial to their communities than massive chains like Wal-Mart. The author (Going Local: Creating Self-Reliant Communities in a Global Age) outlines strategies that small and home-based businesses-and, by extension, consumers, investors and policymakers-can follow to compete against the world's largest companies; his strategies hinge on going local, though some ideas are more credible than others (readers are advised to shop at locally owned businesses and do business with local banks, but to forego credit cards, as 'nearly all credit card processing is nonlocal'). Shuman writes in a surprisingly lively and occasionally self-deprecating style uncommon to business texts, and his research is backed with hundreds of source notes. Though Shuman has his moments of na?ve idealism, his 'don't get mad, get even' ideology will resonate with forward-thinking consumers and small business owners."
Publishers Weekly
Synopsis:
Defenders of globalization, free markets, and free trade insist there's no alternative to mega-stores like Wal-Mart. Shuman begs to differ. In this work, the author makes a compelling case for an alternative business model, one in which communities reap the benefits of "going local" in four key spending categories.
Synopsis:
Offers an alternative model to the dominant view of economic development, a model that liberates and fosters the natural capacities of local businesses to grow and prosper. This book shows readers how easy and beneficial it is to "go local" in their four key spending categories: goods, services, energy and finance.
Synopsis:
Outlines a range of practical strategies for fighting globalization through profit- and community-minded small business practices, addressing the needs of four key spending categories that communities can meet to create local resources and job opportunities.
Book Dimension
Height (mm) 236 Width (mm) 165
作者简介 Michael Shuman is one of the nation's top experts on economic development grounded in local small business. Shuman has a law degree from Stanford University, and has devoted over two decades to researching, writing, and social experimentation on how to connect the global and the local more effectively.
