基本信息·出版社：Butterworth-Heinemann ·页码：304 页 ·出版日期：2007年09月 ·ISBN：0750685433 ·条形码：9780750685436 ·装帧：平装 ·正文语种 ...
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International Cases in the Business of Sport |
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International Cases in the Business of Sport |
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基本信息·出版社：Butterworth-Heinemann
·页码：304 页
·出版日期：2007年09月
·ISBN：0750685433
·条形码：9780750685436
·装帧：平装
·正文语种：英语
内容简介 As the position of sport management in the higher education curriculum becomes stronger by the year, the numbers of students and staff who are teaching and learning on sport management related modules is growing exponentially.
International Cases in the Business of Sport focuses specifically on the analysis of high profile cases studies within the management of sport businesses and offers an innovative teaching solution to a market which has been poorly served until now.
Edited by two leading figures in the field, the text provides:
- a fantastic range of global sports cases authored by renowned experts in the field
- cutting edge analysis and comprehensive diagnosis of major international professional sport business cases
- a clear and structured presentation and examination of key issues within each case
- a strong blend of academic and practitioner analysis and commentary
- an informative and comprehensive resource for those seeking a better understanding of developments in commercial sport
International Cases in the Business of Sport is a truly international text examining sports from a global perspective and including case studies on: football, rugby, baseball, athletics, cricket, motor sports and sailing. There is a companion website available for tutors using this text with further analysis, more cases and extra questions and exercises at www.textbooks.elsevier.com
* The first truly international contemporary case book on sport management
* Delivers cutting edge analysis, comprehensive diagnosis and a strong combination of academic and practitioner commentary on leading international sport business cases
* Written by high profile and leading experts in the field of sports management, the book will also be accompanied by comprehensive supplements available on textbooks.elsevier.com
作者简介 Edited by Simon Chadwick, Professor of Sport Business Strategy and Marketing, Coventry University, UK.; and Dave Arthur, Senior Lecturer in Sport Management, Southern Cross University, Australia
媒体推荐 'A must have text for students and a valuable reference for professionals, International Cases in the Business of Sport provides a clear and stimulating insight into the ever changing, and increasingly expanding, global sport market.' Rob Wilson, Senior lecturer in Sport Management, Sheffield Hallam University, UK.
编辑推荐 'A must have text for students and a valuable reference for professionals, International Cases in the Business of Sport provides a clear and stimulating insight into the ever changing, and increasingly expanding, global sport market.'
Rob Wilson, Senior lecturer in Sport Management, Sheffield Hallam University, UK.
