Successful Direct Marketing Methods
基本信息·出版社：NTC Business Books 6th edition ·页码：545 页 ·出版日期：1996年11月 ·ISBN：0844230030 ·条形码：9780844230030 ·装帧：精装 ...
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Successful Direct Marketing Methods |
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基本信息·出版社：NTC Business Books; 6th edition
·页码：545 页
·出版日期：1996年11月
·ISBN：0844230030
·条形码：9780844230030
·装帧：精装
·开本：20/0开/0开 Pages Per Sheet
·正文语种：英语
·外文书名：成功行销方案
内容简介 This edition takes the reader step-by-step through the entire direct marketing process. All media are covered including the traditional areas of print, broadcast, co-op and telemarketing, as well as electronic media.
