China Entrepreneur: Voices of Experience from 40 Business Pioneers

商家名称	信用等级	购买信息	订购本书
		China Entrepreneur: Voices of Experience from 40 Business Pioneers
		China Entrepreneur: Voices of Experience from 40 Business Pioneers

基本信息·出版社：John Wiley & Sons
·页码：250 页
·出版日期：2009年02月
·ISBN：0470823216
·条形码：9780470823217
·装帧：平装
·正文语种：英语
·丛书名：J-B Foreign Imprint Series - Asia
·外文书名：中国企业家: 来自40 位企业开拓者的经验之谈

内容简介 您是否曾经梦想在全球规模最大、增长最快速和最具活力的客户市场创办一个新的企业或者运营一个新公司？全球成千上万的实业人士来到中国，一路追寻这一梦想，并且随着中国的日益成熟、开放和国际化，更多的人正在加入这一队伍。

但是在这些来到中国寻梦10亿客户的人当中，只有少数人获得了成功。今天在中国开办或者运营一个公司的关键成功因素是什么？这个问题引导胡安?安东尼奥?弗南兹博士（中欧国际商学院管理学教授）和劳拉?安德伍德（知名记者，中欧商学院对外发言人）共同撰写了《中国企业家：来自40 位企业开拓者的经验之谈》一书。

本书共包括了对40位（33位男士和7位女士）在中国获得成功的外籍企业家的访谈，他们分别来自25个国家和地区，涉及不同的行业，时间跨度达26年，但却共同具备了下列关键素质：在中国开办新公司所需的决心、知识、沟通和精神。

《中国企业家》一书的目的很简单：就是帮助全球的商业人士在中国开办新公司。本书涵盖了在中国开办一个新公司所需要的最关键的程序：取得中国官方必要的批文，寻找开办资金，防止腐败以及与中国的供应商谈判; 并且涵盖了在运营时如何正确的雇佣员工，确保回款顺利，同时保护公司的知识产权等内容。

正如书中的一位企业开拓者中所说：“企业家应当彼此交谈…你可以听到其他有经验人士的真实故事”。本书就是要收集与分享“真实的故事”，同时提供给有志成为中国企业家的广大读者最佳案例。

' Launching a business in China? Give yourself a "second mover advantage." China–bound entrepreneurs and small business owners: learn from experienced China hands before you bring your business to the world′s largest and most dynamic consumer market.

Preparing to manage a small business in China, the world′s largest, most dynamic consumer market? Hundreds of thousands of other international businesspeople are too, but only a small percentage of them will succeed in bringing their start–up dreams to life in the Middle Kingdom.

Give yourself a huge head–start by learning directly from experienced China pioneers. CHINA ENTREPRENEURS delivers street–tested advice on launching, growing, and operating your own business in China. Authors Juan Antonio Fernandez, professor of Management at the China Europe International Business School, and Laurie Underwood, accomplished journalist and Director of External Communications at CEIBS, use their combined 26 years of China experience to interview 40 successful international entrepreneurs who have launched and built businesses in China.

These entrepreneurs share their first–hand advice, anecdotes and best practices in tackling the key challenges of winning in the China market, from negotiating with government and winning necessary start–up approvals, to hiring and keeping the right staff, to collecting payments and to safeguarding intellectual property. In addition, the experiences of the entrepreneurs will be juxtaposed against insights from experienced China consultants who assist start–ups in operating in China. Thus the book will balance extensive, on–the–ground business advice against the insights of consultants who have risen to prominence in the China business environment by advising SME business operators on succeeding in China.
作者简介 Juan Antonio Fernandez is currently a Professor at China Europe International Business School (www.CEIBS.edu) in Shanghai. Prof. Fernandez earned his Ph.D. from IESE (Spain) in 1997. He is frequently invited to give presentations on how to manage business enterprises in China and has clients in China, South Korea, Japan, Spain, Italy, France and the UK. His work has been published in Harvard Business Review (Spain), Business Week-China, Organizational Dynamics, Business Strategy Review, and the Asian Case Research Journal. He has written three books. The first one, China CEO published by John Wiley & Sons, is based on interviews with 20 CEOs of multinationals in China. His second book, China’s State Owned Enterprise Reforms: An Industrial and CEO Approach, was published by Routledge, UK. The Third book China CEO: A Case Guide was published by John Wiley & Sons.

Laurie Underwood has worked as a business journalist, editor, and writer in greater China since 1990. She spent 11 years covering business, news, politics, and social issues in Taiwan for media groups including Economist Intelligence Unit, AsiaWeek, and ICRT radio station. In 2001, she relocated to Shanghai following a wave of business interest in China’s fastest developing commercial center. After receiving her Masters in Business Administration from the China Europe Business School (CEIBS) in Shanghai in 2003 (now ranked 11th worldwide for its MBA Programme by the Financial Times), she became Communications Director for the American Chamber of Commerce in Shanghai, which is the largest AmCham in the world. In 2006, she authored China CEO, Voices of Experience from 20 International Business Leaders, published by John Wiley & Sons. Since the release of China CEO, she has given numerous talks on doing business in China to business associations, TV and print media in her native US as well as in China and Southeast Asia. Laurie now works as Director of External Communications & Development for CEIBS. When not working, she spends her free time distance running or studying languages (now learning Nepali) and Latin dance.
媒体推荐 Reviews of China Entrepreneur: Voices of Experience from 40 International Business Pioneers

"China Entrepreneur is an invaluable distillation of the practical real life lessons of 40 creative entrepreneurs from diverse industries who have overcome numerous obstacles to achieve success on China’s business frontlines. If you want to learn the lessons, earn the value of these trailblazers, reduce market-entry tuition, this book is a must.

The authors have interviewed individuals who share an ethos of success. The book summarizes the bottom-line take-away lessons of these intrepid business people in easily digestible no-nonsense nuggets and quotes. The responses are organized around the key success/failure critical pathway challenges such as start-up issues, customer targeting and collections, human resource challenges, ethics and corruption, business negotiations, survival kit for living in China and the necessary traits and expertise to succeed in China. Any business person who fails to account for how these issues are handled differently “with Chinese characteristics” will soon be reminded by the market of Dorothy’s Wizard of Oz statement “Toto, this isn’t Kansas.” The shared insights and wisdom are spot on.

The selected issues cover the beginning and middle stage of every foreign invested company’s life cycle in China. The wisdom being shared are the pivotal points on which success and failure of every foreign business in China turns, no matter how big or small. It is still about the basic lessons-- lessons that are invaluable for those who wish to save time and money to maximize their effectiveness in this fiercely competitive market. China is the frontlines battleground of the business world. The experiences and wisdom of these 40 school of hard knocks experts can contribute to the completion of every CXO’s “art of war” China market strategy. This book adds practical insights and problem solving operational tools to every CXO’s toolbox, regardless of whether one is a business executive/manager reaching for targeted niches, competitive advantage in price points and supply chain restructuring or in the world-wide competition for market share and profits.

While this book went to print just prior to the global economic deceleration, it is now more relevant and not mooted or overtaken by the events of the worldwide re-alignment. In fact, as China’s government is forced to accelerate bureaucratic and structural reforms to deliver more real growth rather than statistical growth, the lessons of these entrepreneurs takes on added significance since they have successfully generated real value in China. Why do I say that this book has taken on added significance with the recent crisis? In the final chapter, the authors were prescient when they focused on the must-have traits for successful entrepreneurs, the tools for surviving the tough times and the prediction on the endgame and China’s future. With so many sophomoric trendy and “don’t get ripped off by the Chinese market” doing business books, this collection of voices from the frontlines is not only a relief, but in fact genuinely helpful and a solid reference for those committed to winning in the China market. As a 35 year veteran of the China market (which teaches me to think like a newbie and question everything on a daily basis) learning about the thought processes of these entrepreneurs helps teach us how to successfully thread the needle and navigate the evolving minefield of business in China.

China Entrepreneur is a valuable practical resource for the China business community and is an invaluable compendium of real life lessons from the frontlines. This book is about smart people sharing their experiences so others can change the trajectory and velocity of the learning curve in China."

By
Juan Antonio Fernandez and Laurie Underwood
Publisher: John Wiley & Sons (Asia) Pte.Ltd.

Review
By
Nicholas V. Chen, Managing Partner
Pamir Law Group, Shanghai
(www.pamirlaw.com)
International Business/Legal Facilitator-Consultant in China for 35 Years

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