基本信息·出版社：Collins Business ·页码：320 页 ·出版日期：2007年05月 ·ISBN：0061197629 ·条形码：9780061197628 ·装帧：精装 ·正文语种：英 ...
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New Ideas from Dead CEOs: Lasting Lessons from the Corner Office |
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New Ideas from Dead CEOs: Lasting Lessons from the Corner Office |
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基本信息·出版社：Collins Business
·页码：320 页
·出版日期：2007年05月
·ISBN：0061197629
·条形码：9780061197628
·装帧：精装
·正文语种：英语
·外文书名：昨日执行长的明日智慧
内容简介 在线阅读本书
New Ideas from Dead CEOs uncovers the secrets of success of great CEOs by giving readers an intimate look at their professional and personal lives. Why did Ray Kroc's plan for McDonald's thrive when many burger joints failed? And how, decades later, did Krispy Kreme fail to heed Kroc's hard-won lessons? How did Walt Disney's most dismal day as a young cartoonist radically change his career? When Estée Lauder was a child in Queens, New York, the average American spent $8 a year on toiletries. Why did she spot an opportunity in selling high-priced cosmetics, and why did she pound on Saks's doors? How did Thomas Watson Jr. decide to roll the dice and put all of IBM's chips on computing, when his father thought it could be a losing idea? We learn about these CEOs' greatest challenges and failures, and how they successfully rode the waves of demographic and technological change.
New Ideas from Dead CEOs not only gives us fascinating insights into these CEOs' lives, but also shows how we can apply their ideas to the present-day triumphs and struggles of Sony, Dell, Costco, Carnival Cruises, Time Warner, and numerous other companies trying to figure out how to stay on top or climb back up.
The featured CEOs in this book were not candidates for sainthood. Many of them knew "god" only as a prefix to "dammit." But they were devoted to their businesses, not just to their egos and their personal bank accounts and yachts. Extraordinarily fresh and deeply thoughtful, Todd G. Buchholz's New Ideas from Dead CEOs is a truly enjoyable and fun—yet serious and realistic—look at what we still have to learn and absorb from these decomposing CEOs.
作者简介 Todd G. Buchholz is a former White House director of economic policy, award-winning teacher at Harvard, and managing director of the Tiger hedge fund. One of the founders and managing director of the Two Oceans Fund, he is coproducer of the Tony Award-winning Jersey Boys and has written for the New York Times, the Wall Street Journal, Forbes, and Reader's Digest. He is the author of New Ideas from Dead Economists, From Here to Economy, Market Shock, Bringing the Jobs Home, and the novel The Castro Gene, and he is frequently invited to speak and guest host television programs. He lives with his wife and daughters in Solana Beach, California.
编辑推荐 From Booklist In selecting great ideas from dozens of entrepreneurial CEOs, Buchholz insisted that these business pioneers had to be innovators, teachers of lessons, and interesting—and gone from this earth. All nine CEOs represent household names and, some may argue, overexposed brands. Yet Buchholz, with compelling and fast-reading narratives, drills to the core of each personality—and his or her business—ensuring that learnings don't get obfuscated by too much drama or sidebars. A. P. Giannini, founder of the Bank of America, believed in serving customers whom big business ignored—and launched the brand network now ubiquitous in financial services. Although his empire is undergoing no small turmoil today, Sam Walton literally invented self-service—and the resulting package of discount prices and a managed supply chain, hosted in small-town stores. Mix talent and a lucky break (and at least one failure) with an obsession for turning a small idea into a revolution. Jacobs, Barbara
Entrepreneur.com Inspirational stories from the greatest business minds in history. Anyone can learn from their struggles, setbacks and, ultimately, successes.
New York Sun "Fascinating...shows the power of ideas and persistence...a valuable guide to understanding what makes an economy grow."
Entrepreneur.com "Inspirational stories from the greatest business minds in history. Anyone can learn from their struggles, setbacks and, ultimately, successes."
专业书评 From Booklist In selecting great ideas from dozens of entrepreneurial CEOs, Buchholz insisted that these business pioneers had to be innovators, teachers of lessons, and interesting—and gone from this earth. All nine CEOs represent household names and, some may argue, overexposed brands. Yet Buchholz, with compelling and fast-reading narratives, drills to the core of each personality—and his or her business—ensuring that learnings don't get obfuscated by too much drama or sidebars. A. P. Giannini, founder of the Bank of America, believed in serving customers whom big business ignored—and launched the brand network now ubiquitous in financial services. Although his empire is undergoing no small turmoil today, Sam Walton literally invented self-service—and the resulting package of discount prices and a managed supply chain, hosted in small-town stores. Mix talent and a lucky break (and at least one failure) with an obsession for turning a small idea into a revolution. Jacobs, Barbara
Entrepreneur.com Inspirational stories from the greatest business minds in history. Anyone can learn from their struggles, setbacks and, ultimately, successes.
New York Sun "Fascinating...shows the power of ideas and persistence...a valuable guide to understanding what makes an economy grow."
Entrepreneur.com "Inspirational stories from the greatest business minds in history. Anyone can learn from their struggles, setbacks and, ultimately, successes."
