Boo Hoo: A Dot.com Story from Concept to Catastrophe

商家名称	信用等级	购买信息	订购本书
		Boo Hoo: A Dot.com Story from Concept to Catastrophe
		Boo Hoo: A Dot.com Story from Concept to Catastrophe

基本信息·出版社：Random House UK
·页码：385 页
·出版日期：2002年06月
·ISBN：0099418371
·International Standard Book Number：0099418371
·条形码：9780099418375
·EAN：9780099418375
·装帧：平装
·正文语种：英语

内容简介 This is the story of how an international model and a former poetry critic from Sweden dreamed up the most ambitious and glamorous internet start–up ever attempted; how they convinced the world’s biggest fashion houses and Wall Street investment banks to invest $135 million into their plan; and, ultimately, how they burned through all the money in just over a year. The rise and fall of boo.com is an insider’s look at the 18 months of euphoria that ushered in the dot.com era.
媒体推荐 “Enthralling.” -- The Financial Times

“It seems like a tale from a different eon, but the lessons it teaches are timeless.” -- The Spectator

“readers … will be rooting for the company to survive, even though they know the story ends in disaster.” -- The Sunday Times
专业书评 From the Publisher

This is the story of how an international model and a former poetry critic from Sweden dreamed up the most ambitious and glamorous internet start–up ever attempted; how they convinced the world’s biggest fashion houses and Wall Street investment banks to invest $135 million into their plan; and, ultimately, how they burned through all the money in just over a year. The rise and fall of boo.com is an insider’s look at the 18 months of euphoria that ushered in the dot.com era.

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