Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing

商家名称	信用等级	购买信息	订购本书
		Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing
		Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing

基本信息·出版社：John Wiley & Sons
·页码：174 页
·出版日期：2006年05月
·ISBN：0470029153
·条形码：9780470029152
·装帧：精装
·正文语种：英语
·外文书名：苹果的远见和疯狂的投资者

内容简介 在线阅读本书

Apples, Insights and Mad Inventors is a collection of timeless, thought–provoking observations on a range of marketing issues from one of the industry’s best–known names – Jeremy Bullmore. Most of the pieces originally appeared in the annual reports of WPP, while others were the basis for conference keynote addresses. With topics ranging from client management and brand management to strategy and product development, and sources of inspiration as diverse as Posh Spice and Benjamin Franklin, this entertaining and enlightening book is essential reading for any communications professional.
作者简介 Jeremy Bullmore was born in 1929. From 1954 until 1987, he was with J. Walter Thompson in London: as copywriter, producer, head of the creative department and – from 1976 to 1987 – chairman, London. From 1981 to 1987, he was also chairman of the Advertising Association.
From 1988 to 2001, he was a non–executive director of the Guardian Media Group and from 1988 to 2004 a non–executive director of WPP. He remains with WPP as a member of the Advisory Board. He’s a past president of Nabs and current president of The Market Research Society. He’s a regular columnist for Campaign, Management Today, Market Leader and The Guardian, and was awarded a CBE in 1985.
Another Bad Day at the Office? was published by Penguin in 2001 and continues to reprint today. The third, greatly enlarged, edition of his book More Bull More: Behind the Scenes in Advertising (Mark III) was published by WARC in 2003. Ask Jeremy, an edited compilation of his Campaign columns, was published by Haymarket in 2004.
Jeremy has three grown–up children and lives with his wife Pamela in London and Wiltshire.
编辑推荐 Review
"Using catchy chapter titles and shrewdly linking them to the subject matter, the author actively ensures an entertaining page–turning experience." (Gulf Business Magazine, October 2006)

Review
"Using catchy chapter titles and shrewdly linking them to the subject matter, the author actively ensures an entertaining page–turning experience." (Gulf Business Magazine, October 2006)